TPM

It’s probably no secret to you that most accountants are great with numbers, but many are uncomfortable with “selling.” At least in the traditional sense. Some have even said they feel selling is “unethical or evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that

… what’s that I say? The fact is, we all have AT LEAST one. Frankly, if you don’t, then that’s an issue itself (because more than one is coming). I’m talking about a “problem” with internet marketing strategy for accounting firms and tax professionals. Your problems might be different than mine, though. After all, I’ve

We deal with all kinds of accounting and tax firms here at TaxProMarketer — from compliance to audit to resolution to write up to quick refund. So, it’s a challenge for us — one that we relish — to communicate tactical and strategic marketing concepts to the wide variety of our 26K+ members.  But regardless

Let’s start by putting this right out there: You probably will never “make a sale” online. But that is actually very good news. Here’s why: As a tax or accounting professional, you are NOT in “e-commerce” and you don’t sell widgets. You’re a service professional (who happens to deal with extremely sensitive and personal information),

In our industry, we carry a great deal of weight. When we serve businesses (as many of our members do), we are often the difference between staying in business … or dissolution. The ERC credits that many are helping to process right now for their SMB clients are just one of about five different credits

Gather ye rosebuds while ye may … The old poem talks about the urgency of youth … but I’m here to say that there is a different kind of urgency for your tax or accounting firm: The urgency of timing. Especially if you focus on compliance work (i.e. tax prep) — but even if you

I really don’t think you want a “normal” tax or accounting firm. You wouldn’t have joined us here at TaxProMarketer if that was the case. So, that being the case … it’s time that you dispense with old-school, “normal” practice for your online marketing. The days of slapping up a website and hoping the masses

There’s lots to crow about at the end of a tax season. Rather than crow about the many stories we’ve received about our TaxProMarketer clients this tax season, I’d much rather focus on something else: YOU. Especially during tax season, it’s likely that you may have forgotten how powerful what you have been doing really

It’s the silly part of tax season. This is when the crazies come out of the woodwork, the ones who dump a pile of paper on your desk (well, now more like send you a bunch of random logins) and expect you to “work your magic.” And … you’re exhausted. But remember: this is when

I was speaking on a CPE webinar the other day, and I had a small revelation. You see, I don’t know if you have noticed this (like I have), but there has been an explosion of new advertisers in the marketplace who are pushing people to build marketing funnels — touting their cut-and-paste simplicity, and