TaxProMarketer Blog

Building a Marketing Plan in 2022 That Works

Building a Marketing Plan in 2022 That Works

A little while ago I wrote about why marketing is hard. There are so many skills and concepts you have to master when building a marketing plan that will actually work. A lot of business owners get bogged down by weaving all of these intricate plans that only...

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Avoiding IRS security plan fines and other positive vibes

Avoiding IRS security plan fines and other positive vibes

I have two things for you, as we approach the Thanksgiving festivities next week and one has to do with creating a security plan. Firstly, are you aware of the little checkbox that popped up in the PTIN renewal application a couple years ago about having a "written...

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Tax & Accounting Firm Marketing: State of the Union

Tax & Accounting Firm Marketing: State of the Union

Do you get the sense that nothing will ever go back to "normal"? Goodness, if you're paying attention to the popular culture, you can't help but feel like things seem to be falling apart. Popular "consensus" is falling by the wayside in an increasingly-fractured...

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Marketing Is Hard

Marketing Is Hard

Marketing -- whether online or offline -- has never been more complicated. Why do I say that? Well, here's just a small sampling of the skills and concepts you need to create an actual online marketing machine for your practice ... An understanding of search engine...

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Why Selling Is the Joy of Business

Why Selling Is the Joy of Business

Most accountants are great with numbers, but uncomfortable with “selling." There's this common sentiment that selling is “unethical” or “evil." Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that...

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Scrambling Among the Alps – You’re Almost There

Scrambling Among the Alps – You’re Almost There

Here we are, post-corporate deadline ... less than a month from the extension deadline ... SMB clients scrambling with PPP, ERTC, installment agreement confusion, EIDL ... extensions on personal returns BEARING DOWN ... It's enough to drive you bonkers. Talking with...

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Selling Is Evil

Selling Is Evil

It’s probably no secret to you that most accountants are great with numbers, but many are uncomfortable with “selling.” At least in the traditional sense. Some have even said they feel selling is “unethical or evil.” Frankly, scrolling through some of the sharky ads...

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How to Successfully Scale Your Business

How to Successfully Scale Your Business

We deal with all kinds of accounting and tax firms here at TaxProMarketer -- from compliance to audit to resolution to write up to quick refund. So, it's a challenge for us -- one that we relish -- to communicate tactical and strategic marketing concepts to the wide...

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