Enough with the Marketing Gimmicks
Recently, a CPA asked me about whether or not he should invest in a program he saw advertised on Facebook, by which he could purchase
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The Necessity of Embracing Leadership in Your Practice
It’s getting hairy out there, isn’t it? The war in Ukraine horrifyingly continues. (Our Director of Operations, Eugenia Brock, grew up in Moscow AND in
Your Part in Marketing Successfully
I’ve served in the accounting and tax industry for 19+ years now, and there has never been a better time to market and build a
Six Marketing Mistakes Your Business Needs To Avoid
It’s tax season. People are thinking about tax professionals and accountants RIGHT NOW. So why are you still having trouble bringing in clients? What’s wrong
Marketing: The Key to Building a Business That Lasts
There are some reading this post for whom the opening of tax season holds no particular import. And others … well, the IRS opened the
Building a Marketing Plan in 2022 That Works
A little while ago I wrote about why marketing is hard. There are so many skills and concepts you have to master when building a
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