Building a Marketing Plan in 2022 That Works

A little while ago I wrote about why marketing is hard. There are so many skills and concepts you have to master when building a marketing plan that will actually work. A lot of business owners get bogged down by weaving all of these intricate plans that only...

Google My Business is gone: Say hello to Google Business Profile

Yep, you heard me right: GoogleMyBusiness is gone. I have two important things to tell you today. Firstly about GoogleMyBusiness/GMB -- actually don't panic (if you did momentarily) ... it's simply being rebranded as "Google Business Profile". Which makes sense. Some...

How These Tax & Accounting All-Stars Shifted into Growth Mode

Before I share about getting into growth mode, let's first talk about a key to building a successful business. The critical shift for business success You see, there's a shift that occurs in the lifespan of a business -- universal to EVERY industry -- in which...

Avoiding IRS security plan fines and other positive vibes

I have two things for you, as we approach the Thanksgiving festivities next week and one has to do with creating a security plan. Firstly, are you aware of the little checkbox that popped up in the PTIN renewal application a couple years ago about having a "written...

This is STILL the most enthusiastically-endorsed marketing media

One of the largest digital marketing conferences in North America was held a few weeks ago at the San Diego convention center. (Though it was smaller than years past because well, you know...) And do you know what was one of the most talked-about, most...

Tax & Accounting Firm Marketing: State of the Union

Do you get the sense that nothing will ever go back to "normal"? Goodness, if you're paying attention to the popular culture, you can't help but feel like things seem to be falling apart. Popular "consensus" is falling by the wayside in an increasingly-fractured...

Marketing Is Hard

Marketing -- whether online or offline -- has never been more complicated. Why do I say that? Well, here's just a small sampling of the skills and concepts you need to create an actual online marketing machine for your practice ... An understanding of search engine...

Why Selling Is the Joy of Business

Most accountants are great with numbers, but uncomfortable with “selling." There's this common sentiment that selling is “unethical” or “evil." Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that...

Scrambling Among the Alps – You’re Almost There

Here we are, post-corporate deadline ... less than a month from the extension deadline ... SMB clients scrambling with PPP, ERTC, installment agreement confusion, EIDL ... extensions on personal returns BEARING DOWN ... It's enough to drive you bonkers. Talking with...

Selling Is Evil

It’s probably no secret to you that most accountants are great with numbers, but many are uncomfortable with “selling.” At least in the traditional sense. Some have even said they feel selling is “unethical or evil.” Frankly, scrolling through some of the sharky ads...

The (Many) Problems With Marketing Strategy For Accounting Firms & Tax Professionals

... what's that I say? The fact is, we all have AT LEAST one. Frankly, if you don't, then that's an issue itself (because more than one is coming). I'm talking about a "problem" with internet marketing strategy for accounting firms and tax professionals. Your problems...

How to Successfully Scale Your Business

We deal with all kinds of accounting and tax firms here at TaxProMarketer -- from compliance to audit to resolution to write up to quick refund. So, it's a challenge for us -- one that we relish -- to communicate tactical and strategic marketing concepts to the wide...