“More” is a popular word in culture and business today, and especially when it comes to marketing your practice. More leads. More clicks. More calls. More traffic. “More” seems like the key to growing your firm, increasing your profits, retiring sooner, realizing your professional aspirations. Except when it’s not. (This is a conversation I was …
I was at the IRS Tax Forum in San Diego last week (and DC before that and Atlanta before that). It’s been a minute since TaxProMarketer’s been to an IRS show — it’s been a long minute for all of us. I gotta say, it felt good to be back. I always particularly enjoy seeing …
“The wrong way to run a company…” That’s what I usually hear about in the news. The story about the CEO who laid off 900 employees over Zoom surely didn’t escape your notice either. And we all know something about the notorious work environments over at Uber and Amazon. Because “if it bleeds, it leads.” …
It seems like we are forever starting something new as professionals. I personally feel that in my bones right now as I embrace my new role as CEO here at TPM. For you, though, there’s perpetually new rules from the IRS, new governmental policies to follow, new tech to integrate. If you think back to …
So this might be a little bit of inside baseball (as the saying goes), but I actually think there’s something here for YOU. See, if you’re smart about your business, you are already building with the end in mind. That means that you’re doing everything you can to move yourself out of the seats of …
This is a special moment for TaxProMarketer. So I hope you’ll pardon me for a few paragraphs of “behind the scenes” doings here. No, I didn’t sell the company (even though we’ve had many suitors). No, I’m not retiring — and no, I’m not really going anywhere. I’m keeping my office in our building, sitting …
No, this is not another email from a procrastinator asking you to work a miracle right at the end of tax season. “I know the tax deadline passed, but can’t you backdate my return and submit it today if I bring my docs in before five o’clock? My weed business blew up last year but …
If you read my email last week, you know I’m not losing sleep over the latest AI developments and how they’ll affect our industry. That’s my industry AND yours, btw … note the prediction of vocations most affected by the latest AI tech: Tax Preparers: 100% Accountants and Auditors: 100% Public Relations Specialists: 67.2% Writers …
Embracing the AI Paradigm Shift in Your Tax Business Read More »
Just in case you’ve been living under a rock this year and aren’t seeing the sweeping effects of AI in business right now… Some cool things are coming. I’m not just talking about air conditioning season or “post-April 18th” season — both will be very welcomed. I’m talking about massively disruptive and innovative changes to …
So, you want to get new clients. Take a moment to visualize your ideal person. How do they spend their time? Money? What do they care about? What social platforms are they on? Are they single, married, homeowners, students? Each one of these factors heavily swings the pendulum of your approach. Because the secret to …
Leveraging SEO and Local Listings to Find New Clients Read More »
© 2007 – 2022 TaxProMarketer | Relational Marketing for Accountants & Tax Firms.
