So, you want to get new clients. Take a moment to visualize your ideal person. How do they spend their time? Money? What do they care about? What social platforms are they on? Are they single, married, homeowners, students? Each one of these factors heavily swings the pendulum of your approach. Because the secret to …
Leveraging SEO and Local Listings to Find New Clients Read More »
Now that we’re at the end of February (inching ever closer to that tax deadline), it’s worth taking a moment (before we talk about marketing strategies) to assess: How’s your 2023 going? You’ll probably agree that what we all thought would be a pretty “easy” tax season (in relative terms to the nightmarish last three …
This is your reminder that whatever is happening in your practice right now … well, it won’t be this way forever. Take that to the bank… (and start thinking about improving your business strategy). That goes for if clients are STREAMING through your doors, or if it’s crickets out there. But if clients are streaming …
Top 2 Business Strategy Tips for Accountants Right Now Read More »
Before we head into the weekend, and tax filing beginning next week, I think it’s worthwhile to take a bigger picture look at where we are (and this matters for setting business goals this year – more on that in a minute). Things in the broader economy are looking dicey. Our industry — while insulated …
With the new year beginning, and tax season barreling its merry way in our direction, there are MANY things to think about. Existing client care. New client onboarding SOPs. Tax code changes (i.e. combatting misinformation). Software disruption. Staff training and hiring. ARGH!!! Oh yeah … and making sure your new client pipeline is full. Tack …
How to Get Clients (and Hold onto Them) – Simplified Read More »
In our industry, I see this same scenario over and over again, and it’s the very reason I want to discuss workflow for accountants today. Picture it: A client comes through your doors. They speak to an intake person and start their engagement after getting the consultation. They are VERY excited about the possibilities ahead …
Today, I’m steering a little out of the marketing waters and into the business coaching seas. And I think it’s something you’ll agree with. Now, when TPM made the Inc 5000, I wrote a little bit about the reason behind that success. If you are the lead visionary in your practice who is constantly excited …
There are stages to a business, and very soon you realize that once you’ve hit six figures in revenue, you can stay in that desert for a LONG time… unless you build with a team. But hiring great people for tax and accounting practices is a monstrous pain in the you-know-what. Some market areas are …
With the word recession hanging in the air, it seems only natural to talk about PRICING with you. Specifically, yours. Regardless of the inflationary realities you and your clients are facing, how you price your services is one of the best things that you can be looking at right now. Don’t get us wrong – …
The Magic of a Solid Pricing Structure with Michelle Weinstein Read More »
While the culture war rages on (and yes, it’s pretty hot today) … there is an entirely different kind of storm on the horizon. And tax professionals are perfectly primed for it … maybe. I wanted to share with you the good things we’re seeing RIGHT NOW in the advertising data … plus we’ve got …
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