If you want new leads for your tax and accounting practice, you need more than a website
Website providers hate to say it, but it’s true…
Your Google Business Profile listing is as least as important, and perhaps MORE important than a website for accountants and tax pros, from a leads and conversion standpoint.
And we’re not the only ones who say this.
One of the serious problems with any number of the approaches to marketing for new tax leads is that they often neglect perhaps the most significant marketing development of the last five years…
Google Business Profile.
Because your Google Business Profile (i.e. your maps listing, or the information box that shows up all over every Google product about your business) is now AS IMPORTANT as any website property you create. Some would say, even more. Any strategy for acquiring leads for accountants and tax firms must include a management plan for this listing.
So if you need HELP with this, this is one of many things we do.
We place a special emphasis on this listing (plus about 20 other essential-though-less-prominent ones) for our clients, simply because of its power. It’s not as “sexy” as creating snazzy websites (which we also do), and many web designers and website makers do NOT like to admit that this listing is so powerful, because it feels like if they did so, they couldn’t justify selling custom websites for high five figures and what not.
But we care most about results, in the form of new leads for your tax or accounting practice.
Not sure if you need help with your local listings? Here are some major signs that you’re needing an update…
- You haven’t CLAIMED your listing.
- It isn’t keyword optimized.
- You’ve only claimed one “category”.
- No photos.
- No content posting strategy.
- Your “NAP” is not consistent with the various other secondary listings across the interwebs.
- No review generation strategy.
- No ongoing maintenance.
- You aren’t getting new tax leads from it.
If any of this rings true, it’s time for a refresh.
The “newsfeed gurus” don’t like to talk about this stuff, because it means REAL WORK. They’d much rather sell you on a coaching program and provide cloned squeeze funnels and charge you an arm and a leg to run advertising.
We love advertising, and we love coaching programs. We invest in both, as a business.
But for a professional services firm, optimizing your local listings is one of the BEST things you can do for your online presence.