selling

Selling Can Be Fun for Accountants with Michelle Weinstein

Ever put selling and fun in the same sentence?  If you’re like a lot of tax professionals and accountants, you shudder every time you have to think about sales. Sales feels like a slimy part of business… and it’s difficult to express your value and convince others of it too. But…Selling doesn’t have to be

accounting opportunities

Seize These Accounting Opportunities Right Now with Roger Knecht

Accounting opportunities are exploding right now.  Many long-time accountants are on the verge of retirement. Others are jumping ship to new careers. AI is revolutionizing the role of the accountant. It all adds up to wide open doors and a plethora of tax and accounting opportunities. And if you’re one of these… You’ll want to

how to grow your business

How to Grow Your Business (Sustainably) with Andy Frye

When figuring out how to grow your business, where can you find training tuned into your specific needs as a tax professional? How much do you prioritize continually investing in your education in the accounting world? How do you build a network of other tax professionals whose knowledge you can draw from? Today, we’re welcoming

Hourly rates

Moving beyond hourly rates with Loren Fogelman

If you could make one change in your practice with the goal of refreshing your workload, increasing profit, and reducing stress, what would it be?  If you said change your pricing structure — well, we agree.  What often keeps us from updating our prices (or even better, switching from fixed or hourly rates to a

using linkedin

Using LinkedIn Correctly with Anthony Simonie and Donald Stojack

As we turn ourselves towards 2023, lead quality is king. There are things you can do to *attract* the right kinds of prospective clients to your practice that absolutely are worth your time investment. Often, that involves using social media. But if we’re honest…   Facebook is full of geriatrics. Twitter is a dumpster fire. TikTok

PPC

Secrets to PPC Advertising with Christian Jones & Ben Greutman

Want non-local clients? If so, then this episode on PPC advertising is for you. Of course, there are MANY reasons to invest in advertising-fueled growth. And it doesn’t just mean Facebook ads because here’s the thing about those (or any kind of social advertising): You’re interrupting your prospective client. Like many forms of PPC, you

accounting tax services

Accounting & Tax Services Done Right with Andrea MacDonald

With the 2023 tax season upon us… do you find yourself appreciating working in accounting & tax services or is it more like the onset of dread as you’re faced with the possibility of 12+ hour work days? Somewhere over the years, tax and accounting pros fell into this bad habit of discussing our work

PPC

Optimization Insights for Your Website & Local Listings

Spend a lot of money on a beautiful website but still can’t seem to get leads?  Struggling to get on page 1 of the search results?  If you have a great looking website and some type of follow-up system, but no one can find you on Google, that’s a problem. Looks don’t equal performance. Getting

selling

Selling Can Be Fun for Accountants with Michelle Weinstein

Ever put selling and fun in the same sentence?  If you’re like a lot of tax professionals and accountants, you shudder every time you have to think about sales. Sales feels like a slimy part of business… and it’s difficult to express your value and convince others of it too. But…Selling doesn’t have to be

accounting opportunities

Seize These Accounting Opportunities Right Now with Roger Knecht

Accounting opportunities are exploding right now.  Many long-time accountants are on the verge of retirement. Others are jumping ship to new careers. AI is revolutionizing the role of the accountant. It all adds up to wide open doors and a plethora of tax and accounting opportunities. And if you’re one of these… You’ll want to

how to grow your business

How to Grow Your Business (Sustainably) with Andy Frye

When figuring out how to grow your business, where can you find training tuned into your specific needs as a tax professional? How much do you prioritize continually investing in your education in the accounting world? How do you build a network of other tax professionals whose knowledge you can draw from? Today, we’re welcoming

Hourly rates

Moving beyond hourly rates with Loren Fogelman

If you could make one change in your practice with the goal of refreshing your workload, increasing profit, and reducing stress, what would it be?  If you said change your pricing structure — well, we agree.  What often keeps us from updating our prices (or even better, switching from fixed or hourly rates to a

using linkedin

Using LinkedIn Correctly with Anthony Simonie and Donald Stojack

As we turn ourselves towards 2023, lead quality is king. There are things you can do to *attract* the right kinds of prospective clients to your practice that absolutely are worth your time investment. Often, that involves using social media. But if we’re honest…   Facebook is full of geriatrics. Twitter is a dumpster fire. TikTok

PPC

Secrets to PPC Advertising with Christian Jones & Ben Greutman

Want non-local clients? If so, then this episode on PPC advertising is for you. Of course, there are MANY reasons to invest in advertising-fueled growth. And it doesn’t just mean Facebook ads because here’s the thing about those (or any kind of social advertising): You’re interrupting your prospective client. Like many forms of PPC, you

accounting tax services

Accounting & Tax Services Done Right with Andrea MacDonald

With the 2023 tax season upon us… do you find yourself appreciating working in accounting & tax services or is it more like the onset of dread as you’re faced with the possibility of 12+ hour work days? Somewhere over the years, tax and accounting pros fell into this bad habit of discussing our work

PPC

Optimization Insights for Your Website & Local Listings

Spend a lot of money on a beautiful website but still can’t seem to get leads?  Struggling to get on page 1 of the search results?  If you have a great looking website and some type of follow-up system, but no one can find you on Google, that’s a problem. Looks don’t equal performance. Getting

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