Over my past 17+ years helping tax professionals like you, I’ve heard many people say that they “didn’t want to market themselves” or that “salesmanship is manipulative and evil.” But marketing AND selling are really about building relationships. And those are vital to our existence. Try this: Take a breath and hold it. Keep holding
Most tax or accounting firm owners know that they can genuinely help taxpayers and business owners keep more money in their pocket, and once they get in front of those folks, they’re able to explain exactly how they can do that. But the problem many firm owners face is how to get in front of
How do you market your firm during a global crisis? This was a question we tackled for tax and accounting firm owners during the beginning months of the pandemic response. The answer rings true no matter the brand of crisis — financial, health, housing, cultural, or otherwise. During a time of crisis, people are going
Everything old is new again. Or, rather … with the abundance of practice-growth “shiny objects” continuing to flood the marketing space, what has become clear over the past few years is that marketing, at its core, is still about building relationships — no matter the widget used to do so. And cream rises to the
One of the serious problems with any number of the approaches to organic SEO for accountants and tax firms is that they often neglect perhaps the most significant marketing development of the last 2-3 years… GoogleMyBusiness. Google’s unofficial motto used to be “Don’t be evil”. Hilariously, they stopped using that a few years ago (because
There are some basic assumptions to be familiar with when starting any marketing conversation related to your tax or accounting firm. You need more than a website. You need to be conversion-oriented in your marketing. Email is your hidden weapon. Tactics are constantly changing. There is a specific relationship journey to follow in order to
