How do you market your firm during a global crisis?

This was a question we tackled for tax and accounting firm owners during the beginning months of the pandemic response.

The answer rings true no matter the brand of crisis — financial, health, housing, cultural, or otherwise. 

During a time of crisis, people are going to find someone to help them, and it might as well be you. There are specific marketing strategies tax and accounting firms need to implement to reach the people who need them.

Before you determine your business’ response to these crises, you must start here:

  1. Don’t panic and make bad decisions. 
  2. Realize that bad decisions made during a specific moment in time can affect you forever. 
  3. Don’t turtle.

From there, you can begin to implement smart marketing that helps people, and your business.