We love hearing successful business stories (especially from our friends who love to do taxes). Ann Hartz, CPA from Des Moines, Iowa worked to grow from a solo practitioner practice with 100 clients to a thriving firm with five full-time employees and 2,000 clients. “We all go into business for what we love to do,
Over the last few years, I’ve been regularly invited to speak to small and large groups of tax and accounting professionals about their online marketing and prospective client follow-up — and how critical it is for those in our profession to get it right. (Consider: Aside from “purchasing” a done-for-you software system online, do your
Figuring out how to do digital marketing for accounting firms and tax pros can be a confusing morass of “gurus” (many of whom have never really done anything significant online), geek-speak and expensive programs. But it really comes down to THREE key elements: 1) “Lead Magnet” / Capturing information. 2) Follow-Up / Conversion to client.
As a team, we talk to a lot of tax professionals and accountants … and as we’ve done so, I’ve noticed something about accounting firm marketing: Tax professionals, accountants, and bookkeepers are all frustrated with their existing marketing. We have had many more new tax and accounting firm clients join the TaxProMarketer family last year
How you are responding to this cultural moment today (and I do mean today) will go a long way to determining how you will be positioned when it’s eventually subsided. Because you have choices. The world is beginning to split apart at the seams, and arguments are reaching fever pitch. You can focus on all
Yep, you heard that right. It’s a new, under-the-radar shift (that Google didn’t announce) that provides a “newsfeed” of sorts of content from friends and nearby businesses. Which has definite implications for how you operate your GMB profile. I love nerding out about this stuff. Perhaps like you do with the tax code (and I
