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Staying Focused on What Matters

We’ve reached the point of tax season in which the temptation to lose oneself in online distractions has subsided. Work is cranking up to 11, and there are “American Rescue Plan” (aka Stimulus Part 3) doings to track through Congress. This is going to be a very interesting tax season. For many of our clients,

accounting firm marketing plan

A Tax and Accounting Firm Marketing Plan That Makes a REAL Difference

Honestly, this isn’t even our “best” story, but it’s a pretty clear example of why your tax or accounting firm marketing plan needs to include local listings management. For one firm whose local listings we started managing, the difference from one tax season to the next was pretty stark: Year over year, their average search

accounting seo

Kill The Zombies: A Guide to Tax & Accounting SEO

Winning the battle for local market domination is a tricky proposition. These days, it starts with good SEO (search engine optimization). And one of the keys for tax and accounting SEO (not the only one, but an IMPORTANT one) is the proper handling of your online local listings. First off, since only 44% of small

accounting advertising

7 Signs You Need A Marketing Update: Tax and Accounting Advertising

With all of the cultural noise and chaos around us, PLUS the CAA craziness (and great news) — it’s almost easy to forget that tax season is upon us. The filing start being delayed is a reprieve … but it will be short-lived. It seems like just last month that we wrapped the last tax

Born Into Adversity — And Triumphed

These are trying times — if you let them be. We spoke with every one of our hundreds of TaxProMarketer agency client firms last year, right in the middle of 2020’s many challenges, and a clear theme emerged: growth in the midst of trial. 2020 was a proving ground — and so will be this

taxes

“I love to do taxes, but I have to run the business too.”

We love hearing successful business stories (especially from our friends who love to do taxes). Ann Hartz, CPA from Des Moines, Iowa worked to grow from a solo practitioner practice with 100 clients to a thriving firm with five full-time employees and 2,000 clients.  “We all go into business for what we love to do,