Ann Hartz, CPA from Des Moines, Iowa worked to grow from a solo practitioner practice with 100 clients to a thriving firm with five full-time employees and 2,000 clients.
“We all go into business for what we love to do, and I love to do taxes, I really do. But I have to be the president of this business and run the business too,” Ann said about her decision to work with TaxProMarketer in the early years to help build her online presence.
So how did that growth come?
“At least 50-75% of my new business has been from people looking us up and online reviews and that sort of thing.”
Ann liked the fact that TaxProMarketer focuses on tax preparers and CPA firms, even when she kept getting solicitations from other marketing companies saying they could do it better. They say, ‘There are too many words. People don’t want to read all those words.’
But when I have clients come in to meet with me, a lot of them will say to me that it was the website that brought them in. The proof is in the pudding. That website represents me and you’re able to put the information on there that I want. In my business, it’s important to be able to be trusted and that’s what I want to portray. It’s been a great thing.”