adminchristine

There are some basic assumptions to be familiar with when starting any marketing conversation related to your tax or accounting firm. You need more than a website. You need to be conversion-oriented in your marketing. Email is your hidden weapon. Tactics are constantly changing. There is a specific relationship journey to follow in order to

Effective marketing requires more than marketing funnels and websites for accountants and tax consultants. There has been an explosion of new advertisers in the marketplace who are pushing people to build marketing funnels — touting their cut-and-paste simplicity, and how you don’t have to do the “marketer stuff” anymore. And, sadly, these gurus are often

It’s become very obvious that our national discourse is broken. Neighbor against neighbor, social media-fueled anger and pain is spilling from the screens to the streets, and trust in institutions previously thought to be sacred are plummeting (and have been doing so for years, per Gallup). But despite these crazy times, there is some very

There are two common approaches to online marketing for accountants: One is the glorified business card approach. An online piece of collateral with a logo, some generic copy, and an address. This common staple in the online “marketing” world of accountants lacks … well, most everything. Second is the carnival barker approach. This is a

It’s a crying shame that the only time we seem to talk about gratitude in the business world is this week. It pains me when I see young entrepreneurs and grizzled veterans walking around conference hallways, strolling through exhibit halls, talking to me after talks I give … and I see that haunted look, the

Harvest time is coming. Tax season is almost here. Except it might be getting too late for you to reap all that you should have. Because many tax and accounting professionals haven’t done the work in the past few months to sow the seeds they should have. These “seeds” are the SEO seeds, the content