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A Simple Marketing System for Tax and Accounting Websites

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” admin_label=”Text”]Over the last few years, I’ve been regularly invited to speak to small and large groups of tax and accounting professionals about their online marketing and prospective client follow-up — and how critical it is for those in our profession …

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digital marketing for accounting firms

The Three-Legged Stool of Digital Marketing for Accounting Firms and Tax Pros

Figuring out how to do digital marketing for accounting firms and tax pros can be a confusing morass of “gurus” (many of whom have never really done anything significant online), geek-speak and expensive programs. But it really comes down to THREE key elements: 1) “Lead Magnet” / Capturing information. 2) Follow-Up / Conversion to client. …

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cpa email marketing

11+ signs that you need to update your firm’s style of tax prep or CPA email marketing

Everything old is new again. Or, rather … with the abundance of practice-growth “shiny objects” continuing to flood the marketing space, what has become clear over the past few years is that marketing, at its core, is still about building relationships — no matter the widget used to do so. And cream rises to the …

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SEO for accountants

SEO For Accountants & Tax Firms: 9 Signs Your Marketing Needs To Be Updated

One of the serious problems with any number of the approaches to organic SEO for accountants and tax firms is that they often neglect perhaps the most significant marketing development of the last 2-3 years… GoogleMyBusiness. Google’s unofficial motto used to be “Don’t be evil”. Hilariously, they stopped using that a few years ago (because …

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