marketing gimmicks

Enough with the Marketing Gimmicks

Recently, a CPA asked me about whether or not he should invest in a program he saw advertised on Facebook, by which he could purchase “funnels” for his practice (a very popular marketing gimmick). I’ve been in the marketing world for 20 years, and I’ve seen this movie before. I’m old enough to remember domain-keyword-matching

Stepping Into the Breach with Email Marketing

Today I want to talk about the power of email marketing right now and the opportunity you have to wield it. I don’t know about you, but I’m still gobsmacked by the news that the IRS “disposed” of 30 million information returns. Here we were, excited about FINALLY a “normal” cycle over the next twelve

small business management

Post Tax Season Small Business Management Tips

You caught your breath yet? What a doozy of a tax season. I wrote about it on my personal Facebook account and on my LinkedIn — and (especially with my personal FB friends) I was surprised by how few people KNEW how insane this past season was. Here at TaxProMarketer / AdvisorProMarketer, we’ve been keeping


The Necessity of Embracing Leadership in Your Practice

It’s getting hairy out there, isn’t it? The war in Ukraine horrifyingly continues. (Our Director of Operations, Eugenia Brock, grew up in Moscow AND in parts of Ukraine — as well as Florida, so this hits pretty close to home here too.) Inflation is spiraling upward. The footprint of the IRS and the federal government’s

marketing successfully

Your Part in Marketing Successfully

I’ve served in the accounting and tax industry for 19+ years now, and there has never been a better time to market and build a successful practice. But that doesn’t mean marketing successfully is easy peasy, chicken squeezy. I remember when I was still doing 1-on-1 coaching in the mid-2000s, and I would assign tasks

marketing mistakes

Six Marketing Mistakes Your Business Needs To Avoid

It’s tax season. People are thinking about tax professionals and accountants RIGHT NOW. So why are you still having trouble bringing in clients? What’s wrong with your marketing plan? After a lot of years in this industry, we can say it’s likely that you’re making one (or more) of these six common marketing mistakes: Not

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