You did the hard work this tax season. Now let your team help you turn it into digital gold.
If you have trouble getting your clients to respond to your requests for Google reviews, join the club.
This is a dynamic for businesses everywhere. Everyone wants a Google review but no one wants to take the time to leave one. Plus, people are busy. They forget. Or, sometimes it’s that they don’t know what to write.
But the boost these reviews give your online presence can’t be denied. And here in late May, it’s not too late to get reviews from your happy clients — the window is still open to take advantage of the warm fuzzy feelings you gave them when they saw their tax refund.
So, how to make it happen? I have an idea for you today.
Why You Really Need to Get Google Reviews
Most people will Google you before they ever pick up the phone.
And if they see a long list of great reviews? Instant trust boost.
But if you’ve only got a handful — or worse, just one or two reviews from three years ago — it makes it harder for people to choose you. Even if you’re the best in your area.
A strong Google review profile isn’t just about SEO — it’s digital street cred. It shows potential clients that you’re not just good at what you do… you’re trusted.
This is about showing up where it matters. And it’s totally within your reach.
The Easiest Way to Get More Google Reviews: Incentivize Your Team
Here’s the deal: people are way more likely to take action when someone they trust nudges them directly. That means your team — the ones who’ve been in the trenches with your clients — are in the perfect position to make the ask.
But they’re also juggling a lot. So give them a reason to care.
Here at TaxProMarketer, we hand out a Starbucks gift card each month to the staff member who brings in the most Google reviews. Some of our clients offer cash bonuses or treat their team to lunch.
It doesn’t have to be big. Just something real.
Make it a game. Make it a goal. Give your team a reason to be part of building your online presence — and you’ll start to see those reviews roll in.
We have a client who took our advice seriously and has already racked up 40 reviews on Google since the end of tax season. This is digital marketing GOLD that is bringing immediate rewards for his practice in online search results.
And it’s attainable for you, too.
This is low-hanging fruit. You’ve already done the work of serving your clients. Now’s the time to turn that goodwill into something that works for you ongoing.
Try it this week. Toss out a fun incentive, get your team involved, and watch what happens.
And if you want more ideas (or some done-for-you help) when it comes to building your online presence and getting more Google reviews? That’s exactly what we do around here.
