TPM

While the culture war rages on (and yes, it’s pretty hot today) … there is an entirely different kind of storm on the horizon. And tax professionals are perfectly primed for it … maybe. I wanted to share with you the good things we’re seeing RIGHT NOW in the advertising data … plus we’ve got

It is with decidedly mixed emotions that I tell you that TaxProMarketer is on the Inc. 5000 list this year. After 15 years in business, it’s a fairly unusual thing to receive this honor for the first time. Most of the companies (but not all) on this list are younger than we are. I’ll explain

I have some thoughts on why live, in-person events are terrible… and they aren’t because of a lack of tax knowledge. Maybe the reason why the IRS Forums stayed virtual this year is that they heard from their constituents how unproductive, boring, and useless they can be Hot take: Going to live, in-person events to get content (or

I was talking with a client the other day, and he told me that he and his office had one of the BEST tax busy seasons in memory — smooth systems, greater profit, good leads flowing like water, and more profitable than ever. But if you look at #TaxTwitter … the story is a little

Depending upon what kind of media you consume, if any, you may be aware that the world feels a little … off-kilter (to put it mildly). And this is the time when direct, sympathetic communication matters … more on that in a minute. I won’t offer you the litany of suck. All you need to

Today I want to talk about the power of email marketing right now and the opportunity you have to wield it. I don’t know about you, but I’m still gobsmacked by the news that the IRS “disposed” of 30 million information returns. Here we were, excited about FINALLY a “normal” cycle over the next twelve

You caught your breath yet? What a doozy of a tax season. I wrote about it on my personal Facebook account and on my LinkedIn — and (especially with my personal FB friends) I was surprised by how few people KNEW how insane this past season was. Here at TaxProMarketer / AdvisorProMarketer, we’ve been keeping

It’s getting hairy out there, isn’t it? The war in Ukraine horrifyingly continues. (Our Director of Operations, Eugenia Brock, grew up in Moscow AND in parts of Ukraine — as well as Florida, so this hits pretty close to home here too.) Inflation is spiraling upward. The footprint of the IRS and the federal government’s

I’ve served in the accounting and tax industry for 19+ years now, and there has never been a better time to market and build a successful practice. But that doesn’t mean marketing successfully is easy peasy, chicken squeezy. I remember when I was still doing 1-on-1 coaching in the mid-2000s, and I would assign tasks

It’s tax season. People are thinking about tax professionals and accountants RIGHT NOW. So why are you still having trouble bringing in clients? What’s wrong with your marketing plan? After a lot of years in this industry, we can say it’s likely that you’re making one (or more) of these six common marketing mistakes: Not