Tag Archives: recession marketing

Six Marketing Musts For Tax Season

I have a short admonition for you today. Prepare your marketing for tax season now. It's very tempting to take this time between the just-completed extension season and the beginning of January to rest and let what comes of tax season be of the harvest which you may have reaped from last year, and over the

What To Do Right Now Before Tax Season

My wife and I piled the kids into the Suburban and made the cross-country trek back to Charlottesville, Virginia (where we lived for 10+ years) for a wedding. We've already had a fantastic trip (yes, four kids in the car did GREAT), but it's true: you can never really "go back". The kid at the

Tending Your Herd

November is right around the corner ... and how are your relationships with clients just about now? Do they eagerly anticipate hearing from you -- on MORE than their particular tax or books questions? Now is the time to do something about building momentum within your list before tax season, because if you wait until

I Thought of You Yesterday Morning

I was at a business/prayer meeting yesterday morning (yes, weird combination for some, but I roll with it), and I was thinking about how small business owners become clients, for businesses like yours. Folks at this meeting were praying for their clients' success and general welfare (something we do around here too), as well as

Responding To Fear

The Dow tumbled the other day, the jobs numbers from today STINK, and a whole new round of fear is gripping the marketplace. What will you do about it for your business? Well, here's a simple place to start: You have a veritable goldmine of profits available to you, and you may not even know

Email Marketing for Tax & Accounting Professionals

There's a reason why most tax & accounting professionals think email marketing doesn't work: They don't do it right. Shoot, I don't blame them! After all, those tax tips which come with your commoditized website are handy, and may as well send out that monthly newsletter, right? After all, it's "free" -- part of the

What You Should Be Doing In Your Tax Firm Now

  By now, the dust has settled from busy season. How are you feeling about yours? (Would love a quick note, on how you're doing, and feeling!) We're getting notes from clients, thanking us for the work we did on their behalf -- and nothing makes me happier than to know that we've served you

Resources Under Your Feet For Marketing Your Tax Firm

"Do not wait; the time will never be 'just right.' Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along." - George Herbert I'm starting with a personal note: Earlier this week (on Tuesday), my wife and I accepted a

My daughter's prayer--and your firm

"The best and most beautiful things in the world cannot be seen, nor touched ... but are felt in the heart." --Helen Keller Can we all agree that we didn't start our business so that we could be a slave to it? But look--that's what often ends up happening for tax & accounting professionals during

This will take some guts -- but it works

"Discovery consists of looking at the same thing as everyone else does and thinking something different." - Albert Szent-Gyorgyi Now that we're almost halfway through tax season, I wanted to give you a quick "shot in the arm", and how you can make up for revenue you THOUGHT you may have had...but currently don't .