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Crucial Blog Posts

How To Measure The Effectiveness of Your Tax Season Marketing

Last week we talked about thanking your clients, and mining for “gold” within your existing client list. Well, I want you to step back, and give you the framework which I used when we evaluated the results from each season. And, for clients who were on our coaching call this week, here’s a framework you …

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How You Answer This Question Determines Your Overall Marketing Strategy

I hope that you’re thinking hard this month about your marketing strategy for tax season. That you’re taking my advice from last week to heart, and mining for gold within your existing client list. But what about new clients? Let me begin by asking you this question… What is getting a new client worth to …

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