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While AI has certainly changed many things in marketing your business, the fundamentals for getting qualified leads remain the same.

Free CPE for CPAs & Our New Book In this update, I’m talking about our newest free CPE courses for CPAs, our newly updated book that we just released, and what I love about this season’s tax trade shows. My team has been getting back late from the airport quite a few times in the

It’s with joy that I get to announce that TaxProMarketer made the Inc 5000 2024 list. This is the second time in three years for our little digital marketing business. Yes, this award is purely based on revenue. It doesn’t tell the full story of how a company is REALLY doing, whether that be good,

One of the questions I get with the most consistency from tax and accounting professionals is: How can I generate more leads? For established firms, it can be a question of generating better leads than the ones they’re currently receiving. For new firms, it tends to be about generating any leads at all to help

Well, folks, the world of Google and search engine optimization (SEO) just got a bombshell in the form of a HUGE Google leak. 14,000 rank factors and 2,500 internal documents — all leaked last week. And it made front page news. Google has confirmed that this treasure trove of information is indeed legitimate. For the

It seems like this tax season was delightfully BORING — compared to the past few years, am I right? The sharp decline in fire drills from Washington *almost* made things feel, dare I say… normal? While you enjoy this moment to briefly rest from your labor, I want to brief you about a very important

Number-crunching may be something you do well for your clients, but it isn’t the only thing… or even the most important thing. The primary role you take with your clients is that of TRUSTED ally, guiding them through the tax code and every regulatory change that comes down the pipeline. One change that’s been dominating

Change. It’s something ingrained in the DNA here at TaxProMarketer. The marketing landscape is always changing and business growth means changing with it. As the man at the helm this past year, I’ve seen plenty of it. But that’s not a story unique to us. The tax and accounting industry has felt it too. And

“How do you get new clients?” “Word-of-mouth.” “Referrals.” This is what I hear from tax professionals all the time. And it makes sense. The authority you carry with your current clients just naturally carries over. There’s trust established between you and them. Your clients have seen you go to bat for them and take care

“More” is a popular word in culture and business today, and especially when it comes to marketing your practice. More leads. More clicks. More calls. More traffic. “More” seems like the key to growing your firm, increasing your profits, retiring sooner, realizing your professional aspirations. Except when it’s not. (This is a conversation I was