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This is STILL the most enthusiastically-endorsed marketing media

One of the largest digital marketing conferences in North America was held a few weeks ago at the San Diego convention center. (Though it was smaller than years past because well, you know…) And do you know what was one of the most talked-about, most enthusiastically-endorsed marketing media at this conference? Email marketing. Yep, not …

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marketing

Marketing Is Hard

Marketing — whether online or offline — has never been more complicated. Why do I say that? Well, here’s just a small sampling of the skills and concepts you need to create an actual online marketing machine for your practice … An understanding of search engine algorithms and what causes one site to “show up” …

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selling

Why Selling Is the Joy of Business

Most accountants are great with numbers, but uncomfortable with “selling.” There’s this common sentiment that selling is “unethical” or “evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that populate our newsfeeds … well, we can understand the sentiment. But selling is really just about …

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“Selling is Evil” – Something Accountants & Tax Pros Have Wrong

It’s probably no secret to you that most accountants are great with numbers, but many are uncomfortable with “selling.” At least in the traditional sense. Some have even said they feel selling is “unethical or evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that …

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marketing strategy for accounting firms

The (Many) Problems With Marketing Strategy For Accounting Firms & Tax Professionals

… what’s that I say? The fact is, we all have AT LEAST one. Frankly, if you don’t, then that’s an issue itself (because more than one is coming). I’m talking about a “problem” with internet marketing strategy for accounting firms and tax professionals. Your problems might be different than mine, though. After all, I’ve …

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How To Build Relationships Online (Through Tax & Accounting Websites)

Let’s start by putting this right out there: You probably will never “make a sale” online. But that is actually very good news. Here’s why: As a tax or accounting professional, you are NOT in “e-commerce” and you don’t sell widgets. You’re a service professional (who happens to deal with extremely sensitive and personal information), …

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