Before I share about getting into growth mode, let’s first talk about a key to building a successful business. The critical shift for business success You see, there’s a shift that occurs in the lifespan of a business — universal to EVERY industry — in which “success” by most metrics is assured. You can put …
How These Tax & Accounting All-Stars Shifted into Growth Mode Read More »
I have two things for you, as we approach the Thanksgiving festivities next week and one has to do with creating a security plan. Firstly, are you aware of the little checkbox that popped up in the PTIN renewal application a couple years ago about having a “written security plan“? Even sole practitioners must adhere to …
Avoiding IRS security plan fines and other positive vibes Read More »
One of the largest digital marketing conferences in North America was held a few weeks ago at the San Diego convention center. (Though it was smaller than years past because well, you know…) And do you know what was one of the most talked-about, most enthusiastically-endorsed marketing media at this conference? Email marketing. Yep, not …
This is STILL the most enthusiastically-endorsed marketing media Read More »
Marketing — whether online or offline — has never been more complicated. Why do I say that? Well, here’s just a small sampling of the skills and concepts you need to create an actual online marketing machine for your practice … An understanding of search engine algorithms and what causes one site to “show up” …
Most accountants are great with numbers, but uncomfortable with “selling.” There’s this common sentiment that selling is “unethical” or “evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that populate our newsfeeds … well, we can understand the sentiment. But selling is really just about …
Here’s where we’re at in the tax season: post-corporate deadline … less than a month from the extension deadline … SMB clients scrambling with PPP, ERTC, installment agreement confusion, EIDL … extensions on personal returns BEARING DOWN … It’s enough to drive you bonkers. Talking with my friends in the industry, seeing the chatter online, …
It’s probably no secret to you that most accountants are great with numbers, but many are uncomfortable with “selling.” At least in the traditional sense. Some have even said they feel selling is “unethical or evil.” Frankly, scrolling through some of the sharky ads from individuals and companies in our accounting and tax space that …
“Selling is Evil” – Something Accountants & Tax Pros Have Wrong Read More »
… what’s that I say? The fact is, we all have AT LEAST one. Frankly, if you don’t, then that’s an issue itself (because more than one is coming). I’m talking about a “problem” with internet marketing strategy for accounting firms and tax professionals. Your problems might be different than mine, though. After all, I’ve …
The (Many) Problems With Marketing Strategy For Accounting Firms & Tax Professionals Read More »
We deal with all kinds of accounting and tax firms here at TaxProMarketer — from compliance to audit to resolution to write up to quick refund. So, it’s a challenge for us — one that we relish — to communicate tactical and strategic marketing concepts to the wide variety of our 26K+ members. But regardless …
Let’s start by putting this right out there: You probably will never “make a sale” online. But that is actually very good news. Here’s why: As a tax or accounting professional, you are NOT in “e-commerce” and you don’t sell widgets. You’re a service professional (who happens to deal with extremely sensitive and personal information), …
How To Build Relationships Online (Through Tax & Accounting Websites) Read More »
© 2007 – 2022 TaxProMarketer | Relational Marketing for Accountants & Tax Firms.