Hourly rates

Moving beyond hourly rates with Loren Fogelman

If you could make one change in your practice with the goal of refreshing your workload, increasing profit, and reducing stress, what would it be? 

If you said change your pricing structure — well, we agree. 

What often keeps us from updating our prices (or even better, switching from fixed or hourly rates to a value pricing model) is fear of losing clients, feeling unsure on how to do it, or a lack of confidence related to the value of our work. 

But get this: People want your services. And when they really value what you have to offer, you don’t have to work around the clock at hourly rates just to make ends meet

In this episode, CEO Nate Hagerty is joined by Loren Fogelman, a sports psychologist turned business coach who specializes in pricing strategy and sales for accountants and tax pros. (Her clients are able to reduce workload by as much as 50% while DOUBLING revenues.) 

She has been steadily recognized in recent years by HubSpot in its annual list of the world’s top 22 business coaches. Loren delivers talks and workshops across the United States at major conferences such as Inbound — one of the world’s most esteemed content marketing events for entrepreneurs — as well as many niche accounting conferences. 

Listen in as Loren breaks down how to practically shift away from the hourly rates pricing trap to a value-based pricing model that has proven successful for her clients.

Having the money conversation might feel uncomfortable… but you’re worth it.

Loren’s free resource to value price your services:

Other places you can find her:


Facebook group:



Twitter: @lorenfogelman


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Connect with Nate Hagerty


• Hourly rates are a reflection of how you value yourself and your work.

• If you’re charging hourly rates, you’re leaving money on the table.

• This isn’t about greed. Accounting professionals are extremely client-centered.

• Get out of your own way – Don’t be afraid of diving into a very specific clientele.

This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.

Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.