As we turn ourselves towards 2023, lead quality is king.
There are things you can do to *attract* the right kinds of prospective clients to your practice that absolutely are worth your time investment.
Often, that involves using social media. But if we’re honest…
Facebook is full of geriatrics. Twitter is a dumpster fire. TikTok is famously full of BAD tax advice. Instagram doesn’t easily lend itself to accounting and tax practices…
Yet LinkedIn is full of business owners (high-income earners) looking for sound solutions (and trusted advisors) RIGHT NOW. When the other social media platforms fail, LinkedIn can be an exception — if you do it right.
For this episode, we brought two friends — national LinkedIn expert Anthony Simonie and sales coaching aficionado Donald Stojack — to do a live masterclass session with TPM CEO Nate Hagerty on how to optimize your profile and use it the way it really should be used. You’ll walk away with tons of practical tips for using LinkedIn plus the chance to further connect with Anthony and Donald.
Anthony’s LinkedIn: https://www.linkedin.com/in/anthonysimonie?trk=author_mini-profile_title
Donald’s LinkedIn: https://www.linkedin.com/in/donaldstojack
Click here to book free session focused on optimizing your LinkedIn profile: www.CEsession.com/book-now
Connect with Nate Hagerty
Highlights
• Make sure to optimize your cover image, profile picture, headline, and “about” section.
• The most important part of using LinkedIn: forming relationships. Don’t come straight out of the gate with your sales pitch every time. You can’t harvest unless you’ve planted.
• Less than 1% of any LinkedIn users produce any content. Start doing that, and you’ll set yourself apart from others using LinkedIn.
This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.
Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).
TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.