So, you want to get new clients.
Take a moment to visualize your ideal person. How do they spend their time? Money? What do they care about? What social platforms are they on? Are they single, married, homeowners, students? Each one of these factors heavily swings the pendulum of your approach.
Because the secret to being FOUND by new clients is this: You need to understand the conversation already occurring within the mind of your prospective client — and then enter into it.
The best way to do this is by optimizing your online properties, specifically through search engine optimization (SEO). This doesn’t just stop at your website. It also means filling in every form of your Google Business Profile, posting regular content, and not neglecting your backyard. Beyond optimization, you also need to consider that Google focuses on local results. Even if you serve clients nationwide, Google will view your practice as a local business. That doesn’t mean you can’t serve people outside your city — but it does affect your SEO.
In this recent deep dive on SEO and local listings, TPM’s Christian Jones (an EXPERT in this area) and I break down what we’re seeing in the data dashboards of TPM’s most successful clients… and in the industry at large. There have been huge changes — both in the algorithms, as well as in how the data is displayed on the back end of Google. You need to know about them if you want to ensure great leadflow (aka new clients who are actually a good fit) this year.
Your ideal prospective client is already out there searching for solutions… Will they find YOU?
Well, yes — if you put these powerful tools into practice.
Serve the world unselfishly, and profit…
P.S. You can also find this same episode on the ProMarketer Podcast.