If you spend too much time on #TaxTwitter or within certain industry discussion boards or Facebook groups, there is a good chance that all of the curve balls that the IRS has thrown us (hello Q1 estimates) have you pretty … frustrated. And that’s completely understandable, given the fact that the IRS still hasn’t finished …
Let’s kill an industry sacred cow today: This is one of the biggest problems with most of the email marketing that I see done by tax professionals and accountants, and it is a holdover from the days when print marketing dominated the online space. Email should never be used as a “newsletter.” It is not …
Need New Tax and Accounting Clients? Ditch the Tax Tips Newsletter Read More »
With the AICPA and the NATP agitating for an extension of the April 15th deadline, the PPP second draw, the ARP, and more … WHO KNOWS what the next 6 weeks will look like? Regardless — it’s your job, as the owner, to ensure that your practice is optimizing this moment to its fullest. If …
The best way to use email marketing for accountants and tax pros is definitely NOT to send out a “newsletter”. Instead, here at TaxProMarketer, we’ve fine-tuned a formula for tax and accounting firms to get a little “ninja” with their email marketing. And by that I mean, sneakily-effective email that sucks in referrals and builds …
Formula For Effective Email Marketing for Accountants & Tax Pros Read More »
We’ve reached the point of tax season in which the temptation to lose oneself in online distractions has subsided. Work is cranking up to 11, and there are “American Rescue Plan” (aka Stimulus Part 3) doings to track through Congress. This is going to be a very interesting tax season. For many of our clients, …
Honestly, this isn’t even our “best” story, but it’s a pretty clear example of why your tax or accounting firm marketing plan needs to include local listings management. For one firm whose local listings we started managing, the difference from one tax season to the next was pretty stark: Year over year, their average search …
A Tax and Accounting Firm Marketing Plan That Makes a REAL Difference Read More »
Winning the battle for local market domination is a tricky proposition. These days, it starts with good SEO (search engine optimization). And one of the keys for tax and accounting SEO (not the only one, but an IMPORTANT one) is the proper handling of your online local listings. First off, since only 44% of small …
Kill The Zombies: A Guide to Tax & Accounting SEO Read More »
With all of the cultural noise and chaos around us, PLUS the CAA craziness (and great news) — it’s almost easy to forget that tax season is upon us. The filing start being delayed is a reprieve … but it will be short-lived. It seems like just last month that we wrapped the last tax …
7 Signs You Need A Marketing Update: Tax and Accounting Advertising Read More »
These are trying times — if you let them be. We spoke with every one of our hundreds of TaxProMarketer agency client firms last year, right in the middle of 2020’s many challenges, and a clear theme emerged: growth in the midst of trial. 2020 was a proving ground — and so will be this …
We love hearing successful business stories (especially from our friends who love to do taxes). Ann Hartz, CPA from Des Moines, Iowa worked to grow from a solo practitioner practice with 100 clients to a thriving firm with five full-time employees and 2,000 clients. “We all go into business for what we love to do, …
“I love to do taxes, but I have to run the business too.” Read More »
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