(It’s not a secret that your CPA firm marketing has a part to play.)
When my wife and I moved our family into our current home, one of the first improvements we wanted to make was to plant fruit trees. (I know, I’m supposed to be talking about your CPA firm marketing, but bear with me here…)
Knowing trees take years to mature to the point of bearing actual fruit to eat, we knew it was important to get them planted ASAP.
So after we settled in, we began researching varieties of trees, ideal climates for each, and proper care to help them thrive.
It felt a bit overwhelming so we shopped around at a few local nurseries to see what options for variety and size were available and what the general cost would be.
Then we thought that we could probably find higher quality trees from an actual tree farm and began researching local and online options for that.
Our choices increased, considerations multiplied, renovation projects took over, kids needed to see the doctor … and nine years later, we still haven’t planted those fruit trees.
If we had just made a decision in year one, we could be enjoying homemade cherry pies and fresh peaches this summer.
But we didn’t. So because we didn’t make that investment early on, we’re reaping a big fat zero ROI.
I saw a chart recently showing the time projection of ROI on search engine optimization (SEO) activity on new vs. established websites.
It confirmed the data we’ve been acting on and teaching about for years — it takes time, though our experience in tax and CPA firm marketing is that the timeline can be measured in months instead of years. Still, the trend is similar to our fruit tree project…
Right now, you’re standing at a crossroads…
Path #1: Business as usual this year. Same strategies. Same results. Same frustrations. No cherry pie on the menu.
Path #2: Armed with our entire CPA firm marketing program – every service, strategy, and framework that’s helped thousands of professionals in our industry succeed.
→ Start this now before another tax season rolls on by
… and before you get bogged down in the grind again.
You know what they say about the best time to plant a tree.
It’s today.
Learn here about the timeline you can expect your tax and CPA firm marketing plan to start paying dividends for you.
