A little while ago I wrote about why marketing is hard. There are so many skills and concepts you have to master when building a marketing plan that will actually work. A lot of business owners get bogged down by weaving all of these intricate plans that only complicate things and that spills into their marketing game as well.
One of the primary ways people mess up their business is by larding it with unnecessary layers of complexity.
Whether that’s by org charts, sales processes, weird staff incentive structures, or (especially) online marketing.
We slavishly imitate these corporate structures because we don’t have the internal confidence to build something elegant and simple.
But building a marketing plan for your practice that is elegantly simple is something you can most certainly do.
Don’t get tempted to drink the kool-aid of those tactically sound but strategically-dumb “gurus” who’ve “shortcutted” their way to seeming success and want to offer you a sweet drink of what they’re offering (for three easy payments).
But it’s time to get started building a marketing plan RIGHT — from the ground up.
Instead of the latest “hack,” take a look at the fundamentals of marketing, AND how they should apply to your practice (in a very simple format).
We’ll also keep you from the opposite trap in the doing: throwing up your hands and settling for the brochure-style, box-checking exercise that so many CPAs and accounting/tax practitioners enter into with the “cheap” templatized pabulum that is so rampant in our industry.
It’s a very powerful, simple framework … and one for which there are many effective online options.
AND (key part) … it works.