taxpromarketer

It’s the day before Thanksgiving, and I’m starting early. I’m sitting here, so grateful for the simple act of coming together with my family, my friends and clients … my God, and standing back to enjoy the goodness which each of us are blessed to receive. Because no matter the state of this economy, your business, your family, or […]

When I was named one of CPA Technology Advisor’s “Top 40 Under 40”, I was one of only two who didn’t carry a smartphone at the time. My reasoning, at the time, was that I did NOT want to be so accessible, and give myself yet another reason to not be fully “present” with whomever

Oh joy. Ready or not, we’re about to enter the holiday season. Yes, it’s still October … but after October 31, retailers and the like start to pull out the stops on tying into that “joyful feeling”, and extending the time during which people shop. But there’s some great opportunities to stick out from the

One of the things I like to do (for kicks … sort of), is to “play prospect” with tax professional businesses, whether it’s with clients of ours, or other firms. And I’ll tell you right now — there is a MAJOR gap in most tax and accounting firms right now, which needs fixing STAT. Lead

I’ve only been a casual baseball fan most of my life. Growing up in Washington, DC … well, we were stuck with the Orioles for years (which wasn’t so bad — Cal Ripken, Camden Yards are pretty fun memories). So when the Nationals came to town a few years back, I slowly started to shift my allegiances

An associate of the great Napoleon Hill (Sidney Bremer) once said: “Your ship cannot come in unless you have first sent ships out.” Today is just 10 days before the October 15th extension deadline, and many tax professionals are keeping their heads down and cranking out those final returns. But you know what the smartest

Smart tax and accounting pros understand that the real power for ANY small business resides in The List. I’m sure you understand the fact that when people find you, online or otherwise, they’re not (usually) in a “buy now” mode. You’re not Amazon or Best Buy; your visitors aren’t coming to your site to “purchase”. So,

Coming to you from the home office today — the wife is out of town and I am Mr. Mom to four (hear me roar!). Excuse me while I calm the chaos … alright, I’m back. Anyway, many small business owners — and this is ESPECIALLY true for tax and accounting professionals — make a big mistake

Well, that was interesting! Last week, I sent out an email to a portion of my list about how you can learn from President Barack Obama’s campaign in marketing your tax or accounting firm. And I sure ruffled some feathers! Now, as I mentioned, I stirred up some folks with my comments in that email.

Today I’m going to share with you where Barack Obama is dominating. It might surprise you, especially from someone who doesn’t agree with many of his policies (me). And now back to how President Obama rules — even with a tepid speech at the convention (and a hat-tip to my friend, Robert Skrob, of the Information Marketing