By midyear, you can see where tax season exposed the gaps in your public accounting business. This course gives you a practical checkpoint for how to build revenue outside the 100 days of tax season and attract clients to your higher-value services. TaxProMarketer’s Christian Jones, CEO, and Noah Jenks, Director of Sales, will show how four critical digital marketing strategies work together to make your firm easier to find, easier to trust, and easier to choose in a market infiltrated by AI tools and low-cost tax solutions. The session includes real firm examples, including one website strategy that produced 28 leads, 8 closed clients, and an estimated $48,000 revenue increase in 2 months; a review campaign that grew one firm from 6 to 70 Google reviews; and paid ad campaigns with trackable conversion rates and cost-per-conversion data. Attendees will leave with practical ways to strengthen the digital marketing pieces that draw prospects toward the higher-paying services their firm wants to grow.

You’ll learn how to…

• Identify which digital marketing channels influence how higher-value accounting prospects find, evaluate, and contact a firm
• Determine how to structure website pages so AI search tools can understand the firm’s services and prospects know what to do next
• Recognize how Google Business Profile activity and Google reviews can improve local visibility in Google and AI-influenced searches
• Evaluate what an accounting firm needs in place for paid ads to turn clicks into qualified client conversations
• Determine how regular, relational client emails can improve retention and AI-proof an accounting firm by highlighting expertise and higher value services outside of tax season.