Are you positioned online for the big catch in March and April?
I heard one client say recently that the lion’s share of his tax prep work happens toward the end of tax season. The data supports that. For this tax season in particular, returns are coming in more slowly than normal — 7.7% fewer returns as of Feb 7.
What does that mean for you? An even heavier influx of returns in March and April, when 60-70% of all tax returns typically come in.
You know the scene: brown bears poised in the rushing river, mouths open as salmon leap straight toward them. It’s nature’s version of opportunity knocking—if you’re ready for it.
And the flood is coming.
Clients will soon be “jumping” toward those who are prepared. The question is: Are you ready for the salmon?
If you’ve felt like things have been quiet, now’s the time to act. Tax professional marketing doesn’t just happen outside of tax season. So, this isn’t the moment to sit back and wait. When that wave of procrastinating taxpayers comes rushing in, you want them landing in your office, not the competitor’s down the street.
That only happens when as a tax professional marketing becomes a priority for you DURING tax season.
So how can you ready yourself for the big catch? By making sure your digital marketing ecosystem is in place before the storm hits. Here are three things you can do right now to ready your nets:
- Optimize your Google Business Profile: When panic sets in, people Google. Be the first solution they see.
- Nurture your email list: Procrastinators might not be ready today — but they will be in a week. Stay at the top of their inbox with relationally oriented content.
- Launch timely ad campaigns: A well-timed, targeted ad (on the right platform) could be the difference between a full schedule and missed opportunities.
The leads are coming. Will you be ready to fish?
If you know you need a guide for this fishing expedition, let’s talk.
Serving procrastinators might not be glamorous, but it’s profitable. We’re here to help you get in front of those last-minute filers. Don’t let this surge pass you by.
Here’s to catching more leads and serving more customers.
