“I know marketing matters, but I just can’t deal with it during tax season.”
Once tax season starts, you’re buried in client work and relying on referrals. Time is not something you have an excess of. So, tax season marketing falls to the bottom of the priority list.
But this is actually when your marketing matters MOST. Potential new clients are actively searching Google for help and choosing competitors who look more credible online.
In this episode, TaxProMarketer CEO Christian Jones and Sales Manager Noah Jenks break down one of the most overlooked (yet controllable) tax season marketing levers: Google reviews. They explain why reviews directly impact rankings and lead volume.
Listen in to find out how a simple, repeatable Google Review strategy can help you attract higher-quality clients during tax season without adding more chaos to your plate.
Podcast Highlights
- Google reviews directly influence local rankings because Google uses quantity, recency, star rating, review content, and owner responses as trust signals
- Most tax firms lose rankings because their reviews are old or inconsistent, even if they have many happy clients
- Review recency matters more than total review count, especially during tax season when search activity spikes
- Firms can outrank competitors with more reviews by generating steady reviews over short time windows
- Asking for reviews verbally fails because clients forget—automated links, QR codes, and follow-ups dramatically increase completion rates
This episode is brought to you by TaxProMarketer, the leading marketing agency serving tax, accounting, bookkeeping, and advisory firms across the United States. Since 2007, TaxProMarketer has helped practitioners to show up online when people are actively searching for their services.
Their proven relationally-focused approach emphasizes getting real results—from SEO-optimized websites, to relational email marketing, to cutting-edge AI strategies that turn cold prospects into lifelong clients. Whether you’re looking to boost immediate cash flow or increase the long-term saleability of your accounting firm, TaxProMarketer delivers the data-backed strategies you need to grow your practice profitably.