What happens when your next best client skips Google and asks ChatGPT to help them find the “best accountant near me”?

That’s the shift happening right now. Your prospects are using AI tools to find answers and choose who to trust. 

What does that mean? 

Even successful firms will become invisible if they don’t give AI enough proof that they’re the firm to recommend.

In this episode, Christian Jones, CEO of TaxProMarketer, and Noah Jenks, Sales Manager, explain how to rank in ChatGPT search, Gemini results, Claude recommendations, and the rest. So your firm keeps up as the way people search dramatically transforms.

Listen in to learn how to rank in ChatGPT search and what tax pros need to do now to stay competitive.

Podcast Highlights

• AI search is already changing how leads find you. Prospects are skipping Google and going straight to ChatGPT or Gemini to ask outcome-based questions, and those platforms are recommending specific professionals.
• GEO (Generative Engine Optimization) is the new SEO, and while it builds on the same foundation, it puts a much heavier weight on your website’s content, structure, and authority signals.
• Your website is the #1 factor in whether AI recommends you, so if it’s outdated or hasn’t been touched in years, you’re essentially invisible to AI search.
• Start writing your website for your prospect’s problem. AI platforms and humans both respond to outcome-focused content over “here’s what we do and why we’re great.”
• Google reviews are your trust signal to AI, so you need a proactive system for asking happy clients. 
• Firms that don’t invest in digital visibility will increasingly find themselves stagnating.
• As organic search traffic shifts to AI platforms, proactive paid advertising on Google and Facebook is how you stay in front of the right leads.

This episode is brought to you by TaxProMarketer, the leading marketing agency serving tax, accounting, bookkeeping, and advisory firms across the United States. Since 2007, TaxProMarketer has helped practitioners to show up online when people are actively searching for their services.

Their proven relationally-focused approach emphasizes getting real results—from SEO-optimized websites, to relational email marketing, to cutting-edge AI strategies that turn cold prospects into lifelong clients. Whether you’re looking to boost immediate cash flow or increase the long-term saleability of your accounting firm, TaxProMarketer delivers the data-backed strategies you need to grow your practice profitably.