Many accounting firms depend on referrals to bring in new clients—but that can make growth unpredictable. In this episode, we share how to build a steadier, more reliable flow of new business by helping the right clients find you through Google.

Our CEO, Christian Jones, leads a practical discussion on what really matters to Google and how firms can rank higher on Google Maps. You’ll hear how Google decides which accounting firms appear when people nearby search for an accountant, and what small, consistent actions can help your firm stand out.

We’ll cover the essentials—your Google Business Profile, client reviews, and accurate local information—and explain how they all work together to improve your presence in search results. You’ll also learn how a few simple updates can make it easier for the right clients to find—and choose—your firm.

You don’t need to become an SEO expert to benefit. We’ll show you how steady attention to the right details can help your firm rank higher on Google Maps, build trust with local prospects, and attract consistent, organic leads that aren’t dependent on referrals.

🎧 Listen now and explore more marketing education and resources for tax and accounting professionals at taxpromarketer.com.

Podcast Highlights

• Google wants to see that you’re optimizing the experience of the user
• Uniqueness is something Google factors in –  60% of the internet is duplicate content.
• Google measures clicks, scrolls, time on-site, so optimize for engagement.
• Google Business Profile is all about frequency, recency, star rating and content.
• 99 times out of 100, if marketing tactics aren’t working to get leads, it’s because you don’t have Google reviews.

This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.

Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.