The modern workforce is changing RAPIDLY, and it’s taking the tax and accounting industry by storm.
Accountants like Blake Oliver have their eyes on the future of the industry, and bring an innovative flare to traditional practices. Blake is the CEO of Earmark, a revolutionary platform that offers NASBA-approved CPE for listening to your favorite accounting and tax podcasts. He’s cracked the code for modernizing accounting practices, specifically when it comes to hot topics like work-life balance and strategic use of technology.
And he’s here to share his secrets.
In this conversation with Christian Jones of TaxProMarketer, Blake draws a roadmap for innovating the tax and accounting industry, covering everything from his journey with Earmark’s CPE offerings to some of the broader trends and challenges faced by the accounting profession today.
Their conversation is packed with actionable tips and insights for all accounting professionals, from those just starting out to seasoned firm owners. Things like…
- How to build a sustainable practice that doesn’t rely on you working long hours.
- Strategies for transitioning clients to more profitable service packages.
- The benefits of leveraging technology like offshore talent and AI to streamline operations.
- Why the future of accounting lies in a client-centered approach with a focus on quality and value.
If you want the secrets to building a thriving accounting practice while achieving a healthy work-life balance, listen to this.
More from Blake Oliver
– Earn FREE CPE by listening to accounting podcasts, check out https://earmarkcpe.com/
– Blake Oliver’s podcast: https://accounting.show
– https://www.linkedin.com/in/blaketoliver/
Highlights
– “I’m all about ending the 150 hours rule. That one rule alone decreases the number of CPAs by anywhere from 14% to 25%.”
– “Your risk of stroke is a third higher if you work 55 hours a week or more. Heart disease risk is also elevated.”
– “If you want to have a firm where you don’t actually have to do the client work, which a lot of us want, then you need to escape from traditional thinking.”
– “If demand is too high, it means your prices are too low.”
This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.
Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).
TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.