Local Listings
For Effective Accounting & Tax Firm Marketing, you need more than a website
Website providers hate to say it, but it’s true…
In tax and accounting firm marketing, your Google Business Profile listing is as least as important, and perhaps MORE important than a website, from a leads and conversion standpoint.
And we’re not the only ones who say this.
One of the serious problems with any number of the approaches to tax and accounting firm marketing is that they often neglect perhaps the most significant marketing development of the last five years…
Google Business Profile.
Because your Google Business Profile (i.e. your maps listing, or the information box that shows up all over every Google product about your business) is now AS IMPORTANT as any website property you create. Some would say, even more. Any strategy for acquiring leads for accountants and tax firms must include a management plan for this listing.
So if you need HELP with this, this is one of many things we do.
We place a special emphasis on this listing (plus about 20 other essential-though-less-prominent ones) for our clients, simply because of its power. It’s not as “sexy” as creating snazzy websites (which we also do), and many web designers and website makers do NOT like to admit that this listing is so powerful, because it feels like if they did so, they couldn’t justify selling custom websites for high five figures and what not.
But we care most about RESULTS, and this is a key way we deliver them. Not all providers of tax and accounting firm marketing can deliver on search results because their services are limited to website creation only.
Not sure if you need help with your local listings? Here are some major signs that you’re needing an update…
- You haven’t CLAIMED your listing.
- It isn’t keyword optimized.
- You’ve only claimed one “category.”
- No photos.
- No content posting strategy.
- Your “NAP” is not consistent with the various other secondary listings across the interwebs.
- No review generation strategy.
- No ongoing maintenance.
- You aren’t getting new tax or accounting leads from your existing marketing.
If any of this rings true, it’s time for a refresh.
The “newsfeed gurus” don’t like to talk about this stuff, because it means REAL WORK. They’d much rather sell you on a coaching program and provide cloned squeeze funnels and charge you an arm and a leg to run advertising.
We love advertising, and we love coaching programs. We invest in both, as a business.
But for a professional services firm, optimizing your local listings is one of the BEST things you can do for your online presence.
Get this book.
Grow your practice.
In this easy-to-read, actionable book, Nate Hagerty breaks down exactly how to grow your practice using email marketing, websites, local listings, SEO, social media, and Google ads in a coherent online marketing machine. Discover the principles used by 2,161+ client practices across the country and those used by the practice whose marketing Nate directed, and which grew from $50K in annual revenue to offices in three states, 400+ employees and 15 market areas — and revenues in the high 7 figures.