How a marketing ecosystem helped this TaxProMarketer client effectively foster client relationships and accumulate 50+ new clients every year.
“How do I communicate with my clients? How do I develop a relationship?” Those were the questions this TaxProMarketer client was asking back in 2016. The challenge of retaining clients and attracting new ones caused Phil’s business to consistently struggle with pricing issues and idle time. The marketing strategies he was implementing weren’t working, and they took too much time.
That’s when Phil reached out to TPM for a new website, but quickly discovered the value of a relationally-focused marketing strategy that, at its core, relied on regular email communication. Creating fresh, engaging content for his client base provided an opportunity to develop real relationships in business. “The emails were more lengthy, more entertaining, more readable than anything I could have ever created on my own.”
Phil’s story is a testament to the strength of a robust marketing strategy that keeps clients in mind. The core principles and tools provided by TaxProMarketer have proven to be essential in his journey to better client retention and acquisition.