Services built around results.
The TPM Digital Dominance Method©
Our key to your success
SEO
- We start here because it is the foundation for an effective online marketing machine
- We build out a content system that is custom and personalized to tax and accounting websites
- You don't have to worry about building your own content; we do it for you
- Every page of your site (and other properties) are optimized for conversion AND search
- We help you get authoritative links to your site
- Once this is dialed in properly, you will see long-lasting traffic, because we don't rely on gimmicks
Advertising
- This is what we utilize for QUICK results and leadflow
- Tax & accounting websites should start with SEARCH ads because they are "intent-driven" (not interruptions)
- We optimize and watch the data DAILY on your behalf
- We craft an appropriate budget and placement schema for YOUR goals
- On top of search advertising, we have been seeing massive client results with TikTok (!) and LinkedIn ads
Local Listings
- The Google Business Profile is an essential ingredient that most agencies skip over (because it's too hard to manage)
- We select the best categories for you, and post content to your profile multiple times per week
- We get reviews for you
- And we optimize Yelp, Apple Maps, and Bing places too (the "Big Four")
- And there are dozens of other listings specifically geared to tax/accounting practices we claim and optimize on your behalf
Lead Qualification & Follow-up
- No more wasting time with leads who are not a good fit for your practice
- We have a series of pre-qualification questions, quiz funnels, and appointment setting mechanisms to suit your practice
- All of these have been tested "in the trenches" with a variety of tax and accounting websites and types of practices nationwide
- Once you GET a lead, we follow up FOR you. Automatically.
- We set the goal for your follow-up and craft your strategy accordingly
Client & Prospect Email Nurture
- Because most clients engage your services via meetings, this is a fundamental component
- We write custom, FRESH content on a weekly basis that comes FROM YOU, and feels like YOU wrote it
- You will have authoritative articles written for 1040 clients, SMB clients (tax and advisory kept separate), and resolution clients
- Doing this WELL creates a referral and relationship machine for your practice
Social Media Management
- Never worry about your social media properties again
- We'll optimize your Facebook page for design and search, AND write daily content for your page
- We handle all replies and management so you can focus on your highest-leverage tasks
Cross-selling & Client Ascension
- The marketing journey doesn't end when you engage a client
- You will have specialized "Thank You" campaigns for various client types in your practice
- Advanced client qualification is done on your behalf
- This enables you to earn more revenue from the clients you ALREADY have
Listen to Founder Nate Hagerty talk about why our Digital Dominance Method is effective, and essential, for growing your firm.
Why it works
Attracting and engaging potential clients
Your digital presence is all about getting people to see what you have to offer and taking them from casual interest mode to ready-to-buy.
So, if you’re going to invest your time and money into digital marketing, you want to know it’s going to get you results. That means tax and accounting websites have to be more than a glorified business card and actually rank in the Google search results.
At TaxProMarketer, we develop and optimize your digital presence across multiple platforms: website, Google and other local listings, social media, email, and the various search engines. We create fresh, keyword-focused content that not only gets you seen but also turns interest into commitment.
Building client relationships that produce referrals and retention
Your competitive advantage over large brands is found in your relationship with your clients and prospects. So, a cornerstone of your online marketing efforts should be a system that works to nurture and build client relationships.
Doing this successfully leads to referral explosions, long-term relationships with clients, and a practice that can withstand the tremors of ANY economy.
The automated follow-up system we build for our clients helps them to establish relationships of trust with prospective and existing clients, turning them into raving fans.
More and better reviews
In this day, online reviews can make or break your business. More and more consumers trust online reviews to help them make their buying decisions sometimes as much as recommendations from a friend or family member!
So, for us getting good reviews for our clients has to be a priority. We help you optimize your Google My Business listing and get people to take action. We also keep you in the know when it comes to how well your website and local listings are doing by tracking performance metrics regularly and running regular ranking reports.
Qualified clicks and higher Google ranking
Mastering the art of SEO is crucial if you want to get to the top of that Google rankings pile. Developing keyword-oriented content for tax and accounting websites, Facebook pages, and GBP pages is what gets your business seen and known.
We can help you put out unique, authoritative content in a strategic way and on a regular basis so that you’ll dominate local listings and prove to potential clients that you’re an authority in your field.
Getting more leads
If filling up your calendar with new prospect appointments is something you dream of but struggle to achieve, you’ve come to the right place. The end goal of marketing isn’t just to build you a brand, it’s to get you those leads. But not just the semi-interested leads.
We can help you get the leads that are ready to jump on the hook. We do this through eye-catching ad campaigns that target smaller, more specific audiences rather than broad audiences, and through lead follow-up mechanisms that actually offer value to your leads that gets them responding.
