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Troy Lakey

Chief Operating Officer

Troy joined Nate in building TaxProMarketer starting in 2007, four months after launch, after providing operational and developmental leadership to various ventures in other industries. He brings his training and experience in ministry, corporate law, higher education, and other fields to bear in his role as TPM’s Chief Operating Officer.

Troy has been involved in creating, executing, developing and overseeing nearly every role and department in TPM. With Nate, he oversees and manages our team, oversees and develops all of our services and operations, and creates vision, culture and direction for the company.

Troy is obsessed with constantly improving our clients’ key results, and to that end, efficiencies in our systems and procedures, our company culture, productivity, data-based strategies and improvements, implementing proven marketing and sales strategies as well as cutting-edge developments in digital marketing, and the growth and flourishing of our team members and clients as people.

Beyond TPM, he enjoys spending time with his beloved wife of more than 20 years, and their four delightful children. Other loves include hiking, the outdoors, travel, adventure, running, fitness, reading, music, prayer, personal development, craft beer and coffee, and leadership and involvement in his small local church. Troy is also the proudly reigning, three years running “Champion of Jokes” in TaxProMarketer’s annual “Dundie Awards.”