Change. It’s something ingrained in the DNA here at TaxProMarketer. The marketing landscape is always changing and business growth means changing with it.
As the man at the helm this past year, I’ve seen plenty of it. But that’s not a story unique to us.
The tax and accounting industry has felt it too. And even before I was CEO, I spent eight years honing my expertise to help accountants and tax professionals thrive through those changes. The digital space is ever-evolving, after all.
Now, I’ve pounded this drum a lot (if you’ve ever heard me present on a webinar or at a conference, you’ll know it to be true): Embracing change is a crucial mindset for business growth AND success. Especially in the advanced world of AI and constantly changing tax laws.
I’ve spent countless hours coaching our clients through their marketing struggles and teaching accountants how to maximize their marketing.
In all that time, care for those in the accounting world is what drove me. It’s incredibly fulfilling to see them get streams of new and better clients and increase profitability in their business.
But, I have to admit, I wasn’t looking for anyone to sit up and pay attention to me doing that work. This is why I was surprised and humbled when CPA Practice Advisor selected me as one of 2023’s 20 Under 40 Influencers Impacting the Accounting Profession. While I proudly own and operate my own businesses, being recognized for the work I do as CEO at TaxProMarketer truly stands out.
In saying that, I would also say that this honor is as much a reflection of the collective efforts of my team at TaxProMarketer as it is of the work I’m doing. It’s a testament to the work we do every day to empower accountants with the tools and strategies they need for business growth.
And it reinforces my commitment to delivering true value for those we serve.
I want to extend my heartfelt gratitude to CPA Practice Advisor for this honor and the team here at TaxProMarketer for their dedication and hard work.
I’m excited to see what the future holds as we continue to embrace change and drive business growth for our clients and our industry.
Here’s to growth, innovation, and the journey ahead.
