It is not so important who starts the game but who finishes it. – John Wooden No, I’m not talking about birds this week. Do you “tweet”? By that, I mean: do you use Twitter? What about Facebook? You riding this new wave of what’s being called “Social Media”? Well, maybe you are…but here’s the […]
“My experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.” – Michael Gerber Last week, I wrote about the FIRST leg of my recent trip overseas. Well, the Amalfi Coast was just the appetizer for
Really Connecting With Your Clients Read More »
“Failure is not fatal, but failure to change might be.” – John Wooden Last weekend, my wife and I returned home from a long-planned trip to Italy and to Ethiopia. We came home with a bunch of incredible memories, stories and observations (some of which I’ll be sharing over the next few weeks). Oh, and
Back from overseas, with kids–and thoughts for you–in tow Read More »
It’s a pretty clear contrast. I spoke about this some last week in one of my video briefings from Chicago, and I’m referring to the sad tendency for businesses in this environment to *cut* their marketing. You can see another example of what I spoke about in this article: http://adage.com/article?article_id=136552. There’s plenty to discuss about
This makes a big difference Read More »
One of the things I love about Dan Kennedy, is how blunt he can be. At times, viciously so. I don’t know about you, but I prefer when people shoot me straight. And that’s what I do in this next installment from the videos I created in Chicago. Dan shared a story about how a
Marketing In This Recession Read More »
This past weekend, my wife and I went shopping for our soon-to-be adopted children. Yes…this was the first time we’d hit Babies’R’Us and we were excited. When we got to the store, we were frankly overwhelmed by all the choices. Our mission was to find some car seats, and there was quite an array. So,
What Your Clients Want… (no foolin') Read More »
Let’s get right to it. It’s the end of the week, and it’s tax season! I’ve just got a quick tip for you to chew on, heading into the weekend… The one thing that most Tax Professionals fail to understand is that although they’re in the tax preparation business, their real business is the marketing
3 Things You Need To Grow Your Tax Business Read More »
Don’t quit. I know tax season probably has you dragging a bit right now, which is understandable. But you’re nearing the home stretch…and this last month will likely be one of the most profitable of your year. You’ve prepared all year for this! Keep at it. And that goes for your marketing too. Keep at
"Don't You Give Up Now!" Read More »
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