At this point, chances are that you’ve completed a decent number of returns for your clients, and you’ve got a bunch more in the queue. Are you thanking them? This is an often-overlooked strategy for “sticking” your clients, and there’s usually a great reason for it–you’re slammed! But if you miss this base, you’re missing …
Now that the March 15th deadline is behind us (phew!), it’s time to head into the home stretch of tax season. At this stage of the game, it’s tempting to let things slide their way home, across the plate, if you will. But if you want to look back on tax season as the runaway …
We had a rocking call earlier this week with our clients, with surprisingly strong attendance and participation for being in the thick of tax season. One of the primary points of discussion was: how do you maintain excellence and focus when the bullets are flying? If you weren’t able to hear it, allow me to …
What Tax Business Owners Should Focus On Right Now Read More »
Every year, while directing the marketing for a multi-million dollar tax firm, I broke down our marketing plan in 3 key areas: 1) Existing Client Retention As you no doubt have realized, you CANNOT “assume” that your existing clients will come back to you this tax season. That’s especially true if you don’t have any …
I was out in LA last week, meeting with a business mentor, and he reminded me of something that I’ve lost sight of, at times — and it occured to me that the timing for YOU, couldn’t be better for a similar reminder as we gear up for tax season. You see, the Pareto principle …
My wife and I piled the kids into the Suburban and made the cross-country trek back to Charlottesville, Virginia (where we lived for 10+ years) for a wedding. We’ve already had a fantastic trip (yes, four kids in the car did GREAT), but it’s true: you can never really “go back”. The kid at the …
November is right around the corner … and how are your relationships with clients just about now? Do they eagerly anticipate hearing from you — on MORE than their particular tax or books questions? Now is the time to do something about building momentum within your list before tax season, because if you wait until …
It’s one thing to have a client list. It’s a whole ‘nother thing to have a responsive and loyal list. That’s what we call around here a “herd”. So, how do you build that kind of loyalty? A bunch of ideas for you today… 1. Personality One of the first things you need to understand …
So, we received this note from a client last Friday, and we asked for permission to re-print it in full. It speaks to a couple things I want to emphasize to you today…[emphasis added] I do not remember if I conveyed this to you or not. When I sent out my tax organizers, on the …
I was at a business/prayer meeting yesterday morning (yes, weird combination for some, but I roll with it), and I was thinking about how small business owners become clients, for businesses like yours. Folks at this meeting were praying for their clients’ success and general welfare (something we do around here too), as well as …
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