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peak tax season

Procrastinators Welcome

I’m in beautiful Scottsdale, mixing with about 1,000 serious entrepreneurs and small business owners at the annual InfusionSoft conference. The subject? Putting your marketing on “auto-pilot”. Most tax and accounting professionals haven’t taken the time (or don’t know how) to add marketing systems into their business. Sure, they’ll systemize the return-preparationprocess, or the write-up process…but

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Viral follow-up

A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. – Lao Tzu We’re getting close to the end of “peak” for many tax businesses–when I ran the marketing for our tax firm, we had taken in about 65% of

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