Tag Archives: multi-step marketing

How To Keep Your Client Pipeline Full

If you don't drive your business, you will be driven out of business. - B C Forbes I've undergone a bit of a transformation in my thinking over the past six months. When I was directing the marketing for the big tax firm, and coaching tax professionals across the country, it was important to maintain

In which I stand corrected

"The best way to escape from a problem is to solve it." - Alan Saporta I've been writing the last couple weeks about the explosion of social media in the online world. And yes--there's a BUNCH of hype about it. Well, I'm here to cut through the crap for you...because you run a REAL business--not

The rise of Social Media is here to stay

If you realize that all things change, there is nothing you will try to hold on to ... there is nothing you cannot achieve. - Lao Tzu This topic has my laser-like attention--and I'm going to give you some feedback about it...because websites as we know them WILL be changing forever. I'm not even talking

Going back to the basics

Determine that the thing can and shall be done, and then we shall find the way. - Abraham Lincoln So...while I've been ravenously researching Social Media strategy for our industry, I've also settled in at home with our two African kiddos. And they are growing up FAST! Just the other day, Eden (my four year

I surrender, Twitter wins

For the longest time, I thought Twitter was the stupidest thing I'd ever heard of. Now all I can say is... I surrender. Now, before I go into the details of my inglorious capitulation (I've hired the same woman who trained Richard Branson, Tony Robbins and others to walk me through this thing--and I'll send

Your Tax Business Website Isn't an "Expense"

For though a righteous man may fall seven times, he rises again; but the foolish are brought down by calamity. Proverbs 24:16 I met George Foreman yesterday. I'm in Atlanta for a marketing conference, and big George was yesterday's keynote speaker. I got to meet him briefly before his speech, shook his hand (from which,

Firm Website Essentials--Part 1

Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals. - Jim Rohn I've been taking it easy this week after spending Wednesday-Sunday in Manhattan Beach, CA working with a select group of lawyers on taking their estate-planning practices to the next level. Though my primary work is

How to position your appointments for profit

It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something. - Franklin D Roosevelt Writing to you today from sunny Toledo, Ohio (alright--more like 40's and gloomy, but who's counting?)...wrapping up our time picking up the pieces after the funeral

People don't want to get 'sold'

"If you don't know where you are going, how can you expect to get there?" - Basil S. Walsh I'm hoping to keep this note short and sweet, as we just found out the my wife's father has passed away after a months-long struggle against brain cancer. We're in Ohio, getting ready for the wake

People don't want to get 'sold'

"If you don't know where you are going, how can you expect to get there?" - Basil S. Walsh I'm hoping to keep this note short and sweet, as we just found out the my wife's father has passed away after a months-long struggle against brain cancer. We're in Ohio, getting ready for the wake