A few quick words for your Friday: You gotta check out this graphic (via my good friend, top Adwords expert, Perry Marshall): Emails outnumber Facebook posts, tweets, Google searches and Internet page views by a factor of FOUR. Even *after* you exclude spam. As Perry explains, Email is the absolute center of the Internet universe. […]
Email Is Still King Read More »
If you’re NOT using Twitter, Facebook, LinkedIn, etc. … it may feel like you’re being left to the side while the cool kids party. I’m here to tell you–you may actually be smart. You see, these sites (and other social media) can become just one big mesh of various time-wasting social hangouts. Too many, in
I was at a business/prayer meeting yesterday morning (yes, weird combination for some, but I roll with it), and I was thinking about how small business owners become clients, for businesses like yours. Folks at this meeting were praying for their clients’ success and general welfare (something we do around here too), as well as
I Thought of You Yesterday Morning Read More »
I received this note from one of our clients, and it brings up a common problem for many professionals these days… ++++++ I want to say that in terms of the weekly email campaign, I have had so many clients reply to those emails. Some are responding to what the email say. But in a
There’s a curious disease in the tax professional community. One which we’ve been steadily eradicating on behalf of hundreds of tax pros throughout North America. It’s called commoditized relationships. And I’m going to be real blunt here, so put on your grown-up pants. This condition stems from a simple source. Ease. Sure, it’s “easy” to
School is back — and the ramp-up to tax season is about to begin in earnest. Are you ready? Earlier this week, I was invited to present to the National Large Tax Practice Group (website here, and an impressive organization, worthy of your checking out — if your practice fits). They invited me to speak about
Tax and Accountant Website Essential Strategy Read More »
I’m writing from sunny Hilton Head Island, my family and I taking a much-deserved rest from all of our world traveling … to travel some more! (editor — probably should work on the logic there!) And for my daughters, who have never seen the ocean, it’s been an incredible week of “firsts”. I wish we
Making Your Appointments Pay More Read More »
Sometimes the “experts” are just plain wrong. (And I will include myself and my staff in that statement — only YOU know your business best!) And, of course, many times we stubbornly stick to our guns, and we don’t accept advice or tools from those who truly *do* know best. Just over one month ago,
He Said it Would Be "Suicide"… He Was Wrong Read More »
I’m wracking my brain for how I can concisely tell you the story of my time here in Africa, and how to tie it up in an actionable strategy for how you can grow your firm. But, if you’ll pardon the cliche, words are failing this ol’ copywriting expert, for once! I’ve actually kept my
How Can I Tell You This Story? Read More »
Last week, I wrote about how we were going to Uganda to pick up our daughters … well, I write you from Kampala now — and today, we brought the second of our daughters, Hope (age 5), into our care here … for good. Two nights ago, we met Lily (age 8 ) for the
I Just Met My Daughters Read More »
© 2007 – 2024 TaxProMarketer | Relational Marketing for Accountants & Tax Firms.
