Two "Evergreen" Strategies Which Work In a Recession
Two crucially important–and potentially business-saving strategies–which can make a big difference for your bottom line this offseason. Quick implementation stuff here.
lawyer marketing
Marketing In This Recession
One of the things I love about Dan Kennedy, is how blunt he can be. At times, viciously so. I don’t know about you, but I prefer when people shoot me straight. And that’s what I do in this next installment from the videos I created in Chicago. Dan shared a story about how a …
Yvanka Spills The Beans…
So, this one kinda surprised me. Here I expected to not really like Yvanka Trump. After all–silver spoon, flaunts her looks and her image, went to Wharton (not that this is a necessarily a bad thing; but it’s classic corporate indoctrination camp. Some of my good friends teach at Darden, the #9 national biz school …
Responsibility & Control
I just got back from Dan Kennedy’s Marketing SuperConference, and wow…was it ever “action packed”. Was great to run into a couple clients (who are doing VERY well in their tax businesses), as well as hear from Dan, Bill Glazer, Yvanka Trump, Peter Shea (owner of Entrepreneur Magazine) and select other internet and direct response …
"CRISIS!" — Will it ever end?
We’ve got…Deadly Pig Flu (sorry–“H1N1” flu). Poisoned Food. Massive Government Takeover of Industries. Iran & North Korea with nukes. PIRATES! …what, me worry? Seriously, the never-ending diet of media-driven chaos can be overwhelming for the business owner. [Oh yes, and the recession.] But you don’t have to accept this kind of chaos for your business. …
What Your Clients Want… (no foolin')
This past weekend, my wife and I went shopping for our soon-to-be adopted children. Yes…this was the first time we’d hit Babies’R’Us and we were excited. When we got to the store, we were frankly overwhelmed by all the choices. Our mission was to find some car seats, and there was quite an array. So, …