Tag Archives: effective email marketing

Six Marketing Musts For Tax Season

I have a short admonition for you today. Prepare your marketing for tax season now. It's very tempting to take this time between the just-completed extension season and the beginning of January to rest and let what comes of tax season be of the harvest which you may have reaped from last year, and over the

Tending Your Herd

November is right around the corner ... and how are your relationships with clients just about now? Do they eagerly anticipate hearing from you -- on MORE than their particular tax or books questions? Now is the time to do something about building momentum within your list before tax season, because if you wait until

Tax Firm Website Tips

About 18 months ago, I was invited to speak to a small group of high-level estate planning lawyers about web marketing and prospect follow up -- and how critical it is for those in their profession -- AND for tax and accounting professionals. (Truly, because consider: Besides TurboTax, do your clients EVER pull the trigger

Segmenting Your Tax Clients for Better Marketing

Hopefully, you've taken the time to take a close look at the REAL demographic data within your client list. Unlike many businesses, you have a wealth of this sort of data on your clients, simply because of the nature of what you do. So what do you do with it? Last week, I said "profit",

Three Marketing Keys For the Last Month of Tax Season

"The spirited horse, which will of itself strive to win the race, will run still more swiftly if encouraged." - Ovid   Let's get right to it. It's the end of the week, and it's tax season! I've just got a quick tip for you to chew on, heading into the weekend... The one thing

Stand Out From The Crowd In Your Tax Firm Marketing

"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson That's a quote I've used before, isn't it? Likely, you didn't even notice it...your brain is trained to sort of just skip over things like that. I'm using it this week, though

Online marketing made simple

"So many fail because they don't get started - they don't go. They don't overcome inertia. They don't begin." - W. Clement Stone Gearing up for some BBQ? I know I am--my family heads to the beach this weekend for the week...last year, we went there just following our return from Ethiopia with our children,

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