Tag Archives: direct response advertising

Is this bad news for tax professionals?

We're getting ready for the IRS to begin to accept electronically-filed tax returns... do you have enough in the hopper? I suppose what I'm *really* asking is this: Do you have enough new clients coming through your doors ... or would you want some more? Yes, a simple question -- and you probably are saying to yourself,

A REALLY smart seasonal help ad for your tax office

First off Happy New Year! And let's get the obligatories out of the way: Set some great goals. Do what it takes to meet them. Rinse, Repeat. Ok. We're all set there now, I trust. (Just thought I'd join the somewhat-boring chorus on that one.) But here's what is NOT boring: a killer Craigslist posting

Three Marketing Keys For the Last Month of Tax Season

"The spirited horse, which will of itself strive to win the race, will run still more swiftly if encouraged." - Ovid   Let's get right to it. It's the end of the week, and it's tax season! I've just got a quick tip for you to chew on, heading into the weekend... The one thing

The Best Kind of New Client Advertising For a Tax Firm

"This is as true in everyday life as it is in battle: we are given one life and the decision is ours whether to wait for circumstances to make up our mind, or whether to act, and in acting, to live." - Omar Bradley Well, it's just about "go time" for tax season, eh? But

Stand Out From The Crowd In Your Tax Firm Marketing

"Do not go where the path may lead, go instead where there is no path and leave a trail." - Ralph Waldo Emerson That's a quote I've used before, isn't it? Likely, you didn't even notice it...your brain is trained to sort of just skip over things like that. I'm using it this week, though