There’s a reason why most tax & accounting professionals think email marketing doesn’t work: They don’t do it right. Shoot, I don’t blame them! After all, those tax tips which come with your commoditized website are handy, and may as well send out that monthly newsletter, right? After all, it’s “free” — part of the […]
Email Marketing for Tax & Accounting Professionals Read More »
By now, the dust has settled from busy season. How are you feeling about yours? (Would love a quick note, on how you’re doing, and feeling!) We’re getting notes from clients, thanking us for the work we did on their behalf — and nothing makes me happier than to know that we’ve served you
What You Should Be Doing In Your Tax Firm Now Read More »
Though April Fools jokes abound today, I was thinking of you (really, all of my clients this morning), during my morning reading time, and I read this. With you in crunch time right now, I thought it was appropriate… Before we part, a word upon the graver teaching of the mountains. See yonder height! ‘Tis
17 Days Left In Tax Season…A Word Read More »
It’s a funny thing to go to bed, and then wake up to find out that you’re now a best-selling author. That’s what happened to a bunch of my clients, who participated in a book launch (about taxes) with my pal Nick Nanton and me. I was at a conference with him yesterday, and he
“The spirited horse, which will of itself strive to win the race, will run still more swiftly if encouraged.” – Ovid Let’s get right to it. It’s the end of the week, and it’s tax season! I’ve just got a quick tip for you to chew on, heading into the weekend… The one thing
Three Marketing Keys For the Last Month of Tax Season Read More »
“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” – George Herbert I’m starting with a personal note: Earlier this week (on Tuesday), my wife and I accepted a
Resources Under Your Feet For Marketing Your Tax Firm Read More »
Advertising that isn’t tied to selling effort is like a fishingpole without a line. -G.D. Crain, Jr. It’s a funny thing, to get “recognition”. Thinking about this yesterday, when the CPA Technology Advisor and the National Society of Accountants included me in their annual “Top 40 under 40” issue this year. (Here’s the issue: http://www.nxtbook.com/nxtbooks/cygnus/csn_top40under40/#/38
Tax Accountant Advertising That Works Read More »
“In order to succeed, your desire for success should be greater than your fear of failure.” – Bill Cosby I hope you’re enjoying the relative calm after tax season! Today, I want to open your eyes… You see, I regularly get approached by leaders of service professional industries *besides* tax/accounting to discuss how they might
A revealing conversation Read More »
I’m in beautiful Scottsdale, mixing with about 1,000 serious entrepreneurs and small business owners at the annual InfusionSoft conference. The subject? Putting your marketing on “auto-pilot”. Most tax and accounting professionals haven’t taken the time (or don’t know how) to add marketing systems into their business. Sure, they’ll systemize the return-preparationprocess, or the write-up process…but
Procrastinators Welcome Read More »
You’re thick in tax season, so I wanted to send you some quick information which can make a real difference in the next 40 days or so we’ve got left. Much of this came out of our monthly Clients-Only coaching teleconference last week, and I wanted to pass along some quick tidbits for the rest
Some tax marketing ideas for the end of this season Read More »
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