There’s a reason why most tax & accounting professionals think email marketing doesn’t work: They don’t do it right. Shoot, I don’t blame them! After all, those tax tips which come with your commoditized website are handy, and may as well send out that monthly newsletter, right? After all, it’s “free” — part of the […]
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By now, the dust has settled from busy season. How are you feeling about yours? (Would love a quick note, on how you’re doing, and feeling!) We’re getting notes from clients, thanking us for the work we did on their behalf — and nothing makes me happier than to know that we’ve served you
What You Should Be Doing In Your Tax Firm Now Read More »
It’s a funny thing to go to bed, and then wake up to find out that you’re now a best-selling author. That’s what happened to a bunch of my clients, who participated in a book launch (about taxes) with my pal Nick Nanton and me. I was at a conference with him yesterday, and he
This week’s coaching call for clients only reminded me that I wanted to send you this resource. I mentioned it a couple weeks ago in a blog, in fact. Here’s why: At this point, chances are that you’ve completed a decent number of returns, and you’ve got a bunch more in the queue. Are you
A Quick Resource For You Read More »
“Do not wait; the time will never be ‘just right.’ Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” – George Herbert I’m starting with a personal note: Earlier this week (on Tuesday), my wife and I accepted a
Resources Under Your Feet For Marketing Your Tax Firm Read More »
“One person with a belief is equal to ninety-nine who have only interests.” – John Stuart Mill The bullets are beginning to fly, and tax season is kicking into gear for many tax professionals about now. There sure is a lot of turmoil this year, and in the national industry press, a lot of confusion
Delayed Gratification & Growing Your Tax Business Read More »
Do not go where the path may lead, go instead where there is no path and leave a trail. – Ralph Waldo Emerson Yeah, that’s an old quote–and in many ways, it’s also a recipe for business disaster. You see, it’s a BAD idea to sell an “unproven” product, or to use an unproven marketing
Don't Accept The Status Quo In Your Tax or Accounting Firm Marketing Read More »
“Create a definite plan for carrying out your desire, and begin at once, whether you’re ready or not, to put it into action.” -Napoleon Hill Back from KCMO, and we bought a house in a weekend. (Nobody ever accused me of moving slow!) But to the subject at hand: look–I’ve seen a TON of accountant
Wrecking your firm's marketing before you start Read More »
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