Tag Archives: accountant marketing strategies

The Hype Merchants Are Everywhere

For tax and accounting professionals, this is the slow, potentially-lazy time. You might be reading this on your phone someplace warm, someplace vacation. Or, you're enjoying the slower pace around the office -- knowing that it won't last. Maybe you're browsing around looking for solutions ... and, well -- it really is difficult to make

Two Powerful Direct Mail Campaigns For Tax Professionals (That Competitors Won't Do)

You're in the middle of the crush right now, I know -- but I wanted to make SURE that you utilized these two direct mail campaigns, because no matter what kind of tax firm you operate (i.e. whatever profile your target client falls under), you really should be implementing two specific direct mail campaigns in the next couple

Immunity from politics -- and client departures

With all of the chaos brewing on the national political scene, it's tempting for us in the tax industry to sort of keep our heads down and concentrate ONLY on what we "know" how to do. And that may not be a bad strategy, given how much flux we're seeing in the Congressional scene. But

My daughter's prayer--and your firm

"The best and most beautiful things in the world cannot be seen, nor touched ... but are felt in the heart." --Helen Keller Can we all agree that we didn't start our business so that we could be a slave to it? But look--that's what often ends up happening for tax & accounting professionals during

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