niche market

Thriving in Your Niche Market with Brandon Hall

Nowadays, anyone can create a social media page and broadcast opinions on how to structure your tax and accounting business (and believe us, we’ve seen plenty of that).

But how many of them have actually walked the walk and seen success? And are they skilled in a niche market, or are they just a jack of all trades and master of none?

Meet Brandon Hall, founder and managing partner at Hall CPA PLLC – a modern, seven-figure accounting firm servicing real estate owners with a growth rate of 40-50% per year. In this episode, Brandon shares with Nate Hagerty (TaxProMarketer CEO) how he built his way to success by discovering his niche market and sticking with it. You’ll also hear Brandon’s groundbreaking (and proven) approach to pricing his services and hiring employees. 

More places you can find Brandon:

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Connect with Nate Hagerty


• Find your favorite niche market, and host the party.

• The strongest distribution channels point people towards your more in-depth content and services.

• Set fixed prices upfront instead of offering monthly billing for tax advisory services.

• When hiring, wait until you find that person who blows you away.

This episode is brought to you by TaxProMarketer, a leading marketing agency serving CPA & tax firms. It was established in May of 2007 in response to increased demand for real-world, relationship-building (and profit-producing) marketing tools for use in the tax and accounting industry.

Currently, TaxProMarketer serves clients all across the United States and Canada who use their services to build relationships with their prospects & existing clients, as well as to grow the value of their business (for immediate cashflow and future sale-ability) by utilizing the following tools: a relational email marketing program, social media feed program, local listings management & optimization, and creating full “online marketing machines” for clients (which include SEO-optimized, conversion-centric custom websites).

TaxProMarketer is a Keap Certified Partner and a Digital Marketer Certified Agency.